Seven qualities you need to succeed in PR

Do you have what it takes to rise to the top in PR? And is your office full of health freaks? This week’s key questions that are answered by PRmoment.com

Seven qualities you need to succeed in PR: Do you have the right experience to land a top job? We reveal which skills are most in demand by today’s PR recruiters.

Good and Bad PR: In this week’s analysis of the best and worst of PR, another Angry Bird stunt is out of this world, while Pimm's looks great on Bournemouth Beach. However, Rich Leigh reckons it's not good to feature Hitler in a PR campaign.

Freelance research: We analyse latest research into PR freelancing which shows the benefits and drawbacks of working for yourself in PR and compares daily rates with other marketing sectors.

Hacked Off Flack: It’s a shame the fags, booze and chocolate aren’t good for you says our silly columnist Hacked Off Flack. He does a fitness audit of his PR team. Is yours any better?

View from the top: Agencies need to let go of control says Leo Ryan, group head of social at advertising, marketing and public relations agency Ogilvy & Mather UK.
 
Opinion: Now is the time for proving that PR is the most powerful discipline that a business can invest in, rather than wasting time on internal squabbles, says David Wilson, group managing director of Bell Pottinger.

PRmoment.com is an online PR magazine offering an insight into the world of public relations and communications. PRmoment Jobs is a specialist jobs board, updated daily with the best agency PR jobs in the UK, and the best in-house PR jobs in the UK.