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Press Release

Shortlist revealed for Transform Awards 2013

Communicate magazine is proud to present the shortlist for the 2013 Transform Awards, Europe’s only celebration of rebranding, repositioning and brand transformation.

The shortlisted entries were announced yesterday at an exclusive reception. This year attracted the largest number of entries since the origin of the awards in 2010 and they were of a notably high calibre.

Transform logo 1
Transform logo 1

"The Transform Awards get bigger and better every year, 2013 will be no exception," founder of Communicate magazine Andrew Thomas says. "More importantly, so does the calibre of European rebranding. We’re delighted to be the fulcrum at the centre of that excellence."

The companies included on the shortlist have all have seen significant improvements since the transformations of their brands. They were judged on a variety of criteria by a panel of around 20 industry experts. The judging resulted in one of the widest shortlists in the history of the awards, featuring more than 50 companies.

The Transform Awards present a key opportunity to showcase exciting rebranding stories that bear witness to the startling results that can be rendered by organisations transforming their identities. The awards are multifaceted and assess excellence in diverse areas of branding including visual identity, brand architecture and internal communications as well as highlighting entries within particular sectors and from different regions. 

Winners will be announced at a ceremony dinner on 19 March at The Brewery in London.

For more information, please call 020 7498 7008 or email Hannah Hodges at hannah.hodges@communicatemagazine.co.uk.

The full shortlist is as follows:

Transform Awards shortlist 2013

Content

Best visual identity 

America's Cup Event Authority
B&CE
Cancer Research UK
Destination Shrewsbury
Max Fordham

Best use of a visual property: photography/illustration/digital 

B&CE
FastJet
Majestic Shower Company

Best brand architecture solution

Liberty Global
Mr & Mrs Smith
SWS UK
University of the Arts London

Best use of copy style/tone of voice 

Almaren Cancer Research UK
Destination Shrewsbury
Shakespeare School
Process

Best internal communication of a rebrand 

Legal & General

Best implementation of a rebrand  

B&CE
FastJet
Kaiser Partner
Max Fordham
SWS UK  

Best implementation of a rebrand across multiple markets 

HSBC
Infront Sports and Media

Strategy

Best brand guidelines 

HSBC
Telenor Group

Best creative strategy 

Corney and Barrow / C&B Bar
Destination Shrewsbury
HomeProtect
Max Fordham
Worldmark

Best brand evolution 

Business Disability Forum
Kaiser Partner
Max Fordham
Tata Consultancy Services
The Donkey Sanctuary
Type

Best corporate rebrand following a merger or acquisition 

Bank of Scotland
FastJet 

Best corporate rebrand to reflect changed mission/values/positioning 

America's Cup Event Authority
Ranir
Vlerick Business School
Worldmark
Ymens 

Best brand consolidation 

Agricola
Shanks Group plc
SWS UK 

Best rebrand of a digital property 

Koozai
McCarthy & Stone
Thunderhead.com
Sector

Best rebrand from a charity/NGO non-profit 

Alder Hey Children's Charity
B&CE Business Disability Forum
Cancer Research UK
The Donkey Sanctuary

Best rebrand from the financial services sector

B&CE 
Bellpenny
HomeProtect
Kaiser Partner
Smith & Williamson

Best rebrand from the industrial and basic material sector

Beldam Crossley
INEOS
SWS UK
Shanks Group plc

Best rebrand from the professional services sector 

Benchmark 
Cornerstone Barristers
Investance Group
Max Fordham
Thunderhead.com

Best rebrand from the property sector

Almaren
GL Hearn
London & Quadrant

Best rebrand from the public sector 

Destination Shrewsbury
The National Skills Academy for Social Care

Best rebrand from the technology, media & telecommunications sector 

Lotus
Tata Consultancy Services
Unitymedia 
Ymens

Best rebrand from the tourism & leisure sector 

Brio Leisure
Destination Shrewsbury 
Weingut Erich Meier

Best rebrand from the utilities sector

EDF Energy
Region

Best rebrand from Eastern Europe 

Agricola 
Grupa Topex
Petrocart 
Ymens

Best rebrand from Western Europe

Unitymedia
Vlerick Business School

Best rebrand from Russia 

Biletix 
Coral Travel
Vipservice

Best rebrand from the UK 

Caffrey’s Heathrow
Express Wyke Farms