Communicate magazine is proud to present the shortlist for the 2013 Transform Awards, Europe’s only celebration of rebranding, repositioning and brand transformation.
The shortlisted entries were announced yesterday at an exclusive reception. This year attracted the largest number of entries since the origin of the awards in 2010 and they were of a notably high calibre.
"The Transform Awards get bigger and better every year, 2013 will be no exception," founder of Communicate magazine Andrew Thomas says. "More importantly, so does the calibre of European rebranding. We’re delighted to be the fulcrum at the centre of that excellence."
The companies included on the shortlist have all have seen significant improvements since the transformations of their brands. They were judged on a variety of criteria by a panel of around 20 industry experts. The judging resulted in one of the widest shortlists in the history of the awards, featuring more than 50 companies.
The Transform Awards present a key opportunity to showcase exciting rebranding stories that bear witness to the startling results that can be rendered by organisations transforming their identities. The awards are multifaceted and assess excellence in diverse areas of branding including visual identity, brand architecture and internal communications as well as highlighting entries within particular sectors and from different regions.
Winners will be announced at a ceremony dinner on 19 March at The Brewery in London.
For more information, please call 020 7498 7008 or email Hannah Hodges at hannah.hodges@communicatemagazine.co.uk.
The full shortlist is as follows:
Transform Awards shortlist 2013
Content
Best visual identity
America's Cup Event Authority
B&CE
Cancer Research UK
Destination Shrewsbury
Max Fordham
Best use of a visual property: photography/illustration/digital
B&CE
FastJet
Majestic Shower Company
Best brand architecture solution
Liberty Global
Mr & Mrs Smith
SWS UK
University of the Arts London
Best use of copy style/tone of voice
Almaren Cancer Research UK
Destination Shrewsbury
Shakespeare School
Process
Best internal communication of a rebrand
Legal & General
Best implementation of a rebrand
B&CE
FastJet
Kaiser Partner
Max Fordham
SWS UK
Best implementation of a rebrand across multiple markets
HSBC
Infront Sports and Media
Strategy
Best brand guidelines
HSBC
Telenor Group
Best creative strategy
Corney and Barrow / C&B Bar
Destination Shrewsbury
HomeProtect
Max Fordham
Worldmark
Best brand evolution
Business Disability Forum
Kaiser Partner
Max Fordham
Tata Consultancy Services
The Donkey Sanctuary
Type
Best corporate rebrand following a merger or acquisition
Bank of Scotland
FastJet
Best corporate rebrand to reflect changed mission/values/positioning
America's Cup Event Authority
Ranir
Vlerick Business School
Worldmark
Ymens
Best brand consolidation
Agricola
Shanks Group plc
SWS UK
Best rebrand of a digital property
Koozai
McCarthy & Stone
Thunderhead.com
Sector
Best rebrand from a charity/NGO non-profit
Alder Hey Children's Charity
B&CE Business Disability Forum
Cancer Research UK
The Donkey Sanctuary
Best rebrand from the financial services sector
B&CE
Bellpenny
HomeProtect
Kaiser Partner
Smith & Williamson
Best rebrand from the industrial and basic material sector
Beldam Crossley
INEOS
SWS UK
Shanks Group plc
Best rebrand from the professional services sector
Benchmark
Cornerstone Barristers
Investance Group
Max Fordham
Thunderhead.com
Best rebrand from the property sector
Almaren
GL Hearn
London & Quadrant
Best rebrand from the public sector
Destination Shrewsbury
The National Skills Academy for Social Care
Best rebrand from the technology, media & telecommunications sector
Lotus
Tata Consultancy Services
Unitymedia
Ymens
Best rebrand from the tourism & leisure sector
Brio Leisure
Destination Shrewsbury
Weingut Erich Meier
Best rebrand from the utilities sector
EDF Energy
Region
Best rebrand from Eastern Europe
Agricola
Grupa Topex
Petrocart
Ymens
Best rebrand from Western Europe
Unitymedia
Vlerick Business School
Best rebrand from Russia
Biletix
Coral Travel
Vipservice
Best rebrand from the UK
Caffrey’s Heathrow
Express Wyke Farms