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Press Release

Spectrum Interactive awarded exclusive Wi-Fi contract for Premier Inn estate

Long-term contract to see Spectrum provide guest Wi-Fi service to Whitbread’s 600-strong hotel chain across the UK

Hemel Hempstead, UK, 18 January 2012: Spectrum Interactive, the UK’s largest independent provider of Wi-Fi and related services, has announced that it has been awarded the contract to supply guest Wi-Fi provision to all 600 Premier Inn hotels in the UK.

Spectrum is a preferred technology partner to Whitbread, having provided Wi-Fi services to approximately half of the Premier Inn hotel estate since 2006. This new contract will see Spectrum serve the entire Premier Inn estate with a bespoke, hybrid Wi-Fi solution which offers a combination of restricted free and unlimited chargeable access. The roll-out will complete by the end of January 2012. In addition, Spectrum will continue to install and operate Wi-Fi at all new Premier Inn sites across the UK as they open.

“Flexibility, reliability and resilience were major factors in deciding on an exclusive Wi-Fi provider for the entire Premier Inn estate,” explained Siobhan Fagan, Head of Customer and Business Solutions at Whitbread. “Premier Inn has enjoyed significant growth over the last two years and has further aggressive expansion plans, so it was vital for us to work with Spectrum as a leading Wi-Fi specialist offering a national, managed service capable of keeping pace with the needs of our evolving business,” she added.

“We are very proud to have been a trusted partner of Whitbread’s over the last few years. This contract win strengthens our already close relationship and builds on our recent digital signage wins at Brewers Fayre and Beefeater,” commented Simon Alberga, executive chairman, Spectrum Interactive. “To now be selected as Whitbread’s exclusive Wi-Fi partner for its entire hotel estate is a vote of confidence in our ability to service the largest hotel estate in the UK and brings the total number of UK hotel rooms and managed accommodation units served by Spectrum Wi-Fi to over 85,000,” he concluded.

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About Spectrum Interactive
Based in Hertfordshire, Spectrum Interactive is the UK’s largest, independent provider of Wi-Fi and related services. Our customer base includes some of the biggest names in the travel, retail and hospitality sectors, such as BAA, British Airways, Premier Inn, Moto, Travelodge, Radisson Edwardian and Value Retail.

Our fully-managed Wi-Fi service helps our clients to keep their customers happy. Designed to give the best possible user experience, Spectrum’s Wi-Fi helps organisations to attract and retain business, as well as gain a better understanding of their customers in order to make better informed business decisions, add value to their service offerings and increase revenues.

The Spectrum Wi-Fi network handles over 1 million user sessions every month. In addition to Wi-Fi, our solution portfolio also includes other wireless solutions such as IPTV, digital signage, IP CCTV, internet kiosks and public printing services.

Spectrum in a member of the WBA (Wireless Broadband Association).

For more information, visit www.spectruminteractive.co.uk.

Press contact:
Nicky Atkins
Spectrum Interactive
nicky.atkins@spectruminteractive.co.uk
01442 205 521
www.spectruminteractive.co.uk

About Premier Inn
Award-winning Premier Inn is the UK’s biggest hotel brand with over 600 budget hotels and more than 46,000 rooms across the UK and Ireland.  Premier Inn bedrooms feature en-suite bathrooms, TV with Freeview, and WiFi internet access. All Premier Inns feature a bar and restaurant; situated inside the hotel or adjacent, offering a wide range of food choices.  

Premier Inn is open in Dubai and India. On a domestic front, Premier Inn aims to be the largest provider of budget hotels in London (within the M25) by 2012.

For further information on Premier Inn please contact Sara Lincoln or Hannah Calder-Bundy on 0207 693 6999 or email premierinn@frankpr.it