1st August 2012, London – Telecom Express today launched their new name, brand identity and website; Spoke (www.spoke-interactive.com), to better reflect the company’s focus on mobile and digital products and services.
To build on their success from over 20 years as Telecom Express, the company wanted a significant redesign to more clearly communicate the changes in the company’s focus over the last couple of years. The move embraces the continuously changing technological landscape and positions Spoke for further growth in their various target markets.
The essence of Spoke remains the same; driving consumer engagement and offering creative development and strategic expertise to support their mobile and interactive solutions. The new name and logo represents connectedness, engagement, momentum and an on-going loop of interaction.
The re-brand comes at an exciting time for Spoke, with the introduction of new products such as their digital watermarking solutions, which bridge the gap between print and digital. Spoke also offers Social TV services for brands and broadcasters; advising and assisting in the broad social media environment to enhance the traditional audience or consumer experience.
To support the business moving forward, Spoke has also made some organisational changes, including appointing a Digital Business Director and creating an Interactive Solutions team who bring together relevant technologies in creative ways to enhance Spoke’s service offering for clients.
Rob Ellis, Managing Director of Spoke commented: “We’re very excited about the re-brand which not only better reflects our focus, products and services, but also demonstrates our ongoing commitment to providing clients with the best mobile and digital solutions, in addition to many of our more traditional services.”
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About Spoke
Spoke (http://www.spoke-interactive.com/) are consumer engagement experts, specialising in mobile and interactive solutions for brands, agencies, media owners and charities. Clients include BBC, Comic Relief, Hearst Magazines, Fosters, Channel 5, News International, IPC Media, NHS, the Disasters Emergency Committee and many others.
Spoke provide everything from strategy and creative concept development to implementation, management and analysis, for a broad range of interactive and mobile services, Social TV and donation and payment solutions.
Spoke was previously Telecom Express Ltd.