If you’re ready for some fun and games, try out Hacked Off Flack’s social media top trumps. But if you’re in a more serious mood, read about evaluation instead
Taking the measure of PR: It’s not the sexiest subject, but evaluation is a vital part of PR success. So why are so many failing to prove the value of PR? Here are some feeble excuses and reasons to ignore them.
Good and Bad PR: In this weekly round-up of the best and worst PR efforts, the Thai Health Promotion Foundation’s smoking-hot PR gets Rich Leigh gasping with admiration, but NatWest fails to light his fire.
The power of Twitter storms: A recent Twitter storm over a controversial piece of Adidas footwear swamped positive coverage of its Team GB kit. An analysis of how bad news travels faster than good news.
Hacked Off Flack: How do you rate in social media rankings? Hacked Off reckons he rules on Twitter and LinkedIn. But how do you compare? Time to play social media top trumps.
Day in life: If you work at digital marketing agency Waggener Edstrom Worldwide, the teas are on graduate trainee analyst Will Hall! He’s also available for incisive chats about sport. He describes a typical day.
Opinion: PRCA chief executive Francis Ingham left home aged 16 with just £20 to his name – his personal story underlines the importance of making PR truly accessible.
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