Contiki Holidays is taking ‘Amazing’ to a whole new level with the launch of an innovative online game, “This Way to Amazing”. Starting on February 15th, we’re giving away a European tour every week for a month, if you’re lucky enough to find our travellers in 4 of Europe’s hottest destinations.
All users have to do is follow the video clues featuring our adventurous Contiki travellers as they explore the sights, sounds & backstreets of Europe. The game mixes video with Google Maps and Street View to provide an engaging way for users to hunt for their location, and earn a chance to win.
Each week we follow a different traveller and their friends as they explore a new city, and uncover the kind of “locals-only” experiences you get on a Contiki trip. The game highlights the unique travel experiences which young people are increasingly seeking out around food, fashion, music and the arts - all key attractions for Contiki travellers.
You don’t need to be an expert in geography; there are clues throughout the game play, as well as music from emerging artists to keep you entertained whilst you digitally explore the streets of Europe.
Find our travellers, and you’re automatically in the draw to win a European trip for yourself, and a chance to come check out the awesome locations featured in the game… Did we say amazing?
View the game at www.contiki.com/amazing
Contiki has inspired 18 - 35 year olds to travel to the world’s most fantastic destinations for 50 years. The trips are the perfect mix of sightseeing, culture and free time. Travellers can choose from over 190 itineraries throughout Europe, Russia, Egypt, Asia, Australia, New Zealand, Mexico, Canada, South America, & North America.
View the online press kit & media contacts at www.contiki.com/amazingpr