Ground-breaking M-Affiliate Programme for The Body Shop Beats Competition
London, 30 November 2012
Tradedoubler, the international performance marketing and technology leader, has won the Mobile Marketing Magazine Award’s ‘Most Effective Mobile Affiliate Campaign’ category for its innovative and revenue-generating work for The Body Shop, at a ceremony held in London last night.
Tradedoubler was the first pan-European network to launch an integrated e-commerce and m-commerce affiliate offering to help its advertisers extend their online programmes to meet consumers’ desire to research and buy via their mobile devices.
It has also driven mobile innovation in the performance marketing sector being the only network to enable app developers, advertisers and publishers to benefit from a solution that recognises, tracks and rewards in-app sales, leads and engagement as well as downloads.
“I’m immensely proud of the innovative mobile affiliate campaign our team devised and implemented together with The Body Shop. It has generated significant revenues and has been a fantastic demonstration of how smartphones can help save the high street by driving footfall into stores with special events and promotions,” said Dan Cohen, Market Unit Leader, Tradedoubler.
This latest award comes after Tradedoubler saw its work for The Body Shop recognised earlier this year at the Performance Marketing Awards where it won ‘Best Managed Affiliate Programme.’ This contributed to a hat trick of wins on the night when Tradedoubler also picked-up the 'Best Publisher Support' and 'Publisher's Choice of Network' categories following its focus on publisher support and service.
“Winning an award for most effective mobile campaign for The Body Shop is a fantastic achievement,” says Neil Ranatunga, Head of Mobile for UK, Tradedoubler. “We’ve thoroughly enjoyed working to create a mobile affiliate programme that is fully integrated into The Body Shop’s brand marketing strategy to deliver new customers and revenues.”
Tradedoubler’s campaign successfully expanded the brand’s customer base and drove new customer acquisition, supporting The Body Shop’s multi-channel brand strategy. Tradedoubler’s development of accurate tracking and analysis of mobile affiliate activity was also instrumental to the effectiveness of the campaign.
The Body Shop campaign was shortlisted from over 200 entries from leading brands. Tradedoubler’s winning campaign beat competition from:
BHS/Affiliate Window – BHS Offline and Online Conversions
VouChaCha/Affiliate Window – Affiliate Window In-store Couponing
VouChaCha/Markcomedia – MyVoucherCodes.co.uk Mobile App
nFluence – DealBoard
Valuable insights into the mobile commerce opportunity can be found in Tradedoubler’s white paper, Mobile & You, available for download - www.tradedoubler.com/shopping-on-mobile.