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Volker Smid joins Searchmetrics as new CEO
Volker Smid joins Searchmetrics as new CEO
Marcus Tober, CTO and founder of Searchmetrics
Marcus Tober, CTO and founder of Searchmetrics
Searchmetrics, the leading global enterprise search experience optimization platform
Searchmetrics, the leading global enterprise search experience optimization platform

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Press Release

Volker Smid joins Searchmetrics as new CEO

Experienced business manager joins after senior roles at HP, Novell and Holtzbrinck Publishing Group

San Mateo, September 3, 2015 - Search and content performance leader Searchmetrics today announced that Volker Smid has been appointed CEO with immediate effect. Based on his senior management experience with HP and Novell and extensive knowledge of the online sector, Smid will help further drive the international growth of the company which has offices in Berlin, San Mateo, New York, London and Paris.

Over his long career Smid has held a range of high level roles. As CEO HP Germany, he directed HP's German subsidiary from 2009 to 2014, managing all in-country operations. Prior to this he gained extensive international experience as the President EMEA and Asia Pacific with software provider Novell. He joins from Holtzbrinck Publishing Group, where he has been the Head of Digital & Technologies since February 2014, responsible for increasing the Group's focus on its online business.

Smid joins at a time when Searchmetrics is expanding rapidly. Demand for the company's Searchmetrics Suite™ rose globally by 80% in Q1 2015 compared to 2014, with sales increasing by over 150% in the important US market. In Q2 2015 Searchmetrics saw the company's highest order volume in its entire history.

Volker Smid is keen to begin work at Searchmetrics: "In recent years, Searchmetrics has revolutionized and fundamentally reshaped the industry. Managing a Big Data and B2B SaaS provider with enormous global growth potential will provide tremendous opportunities. I am looking forward immensely to making my own contribution to the success of this outstanding company."

Marcus Tober, Founder and CTO of Searchmetrics GmbH commented:
"Our objective is to develop Searchmetrics as a worldwide brand and to become a truly global company. In recent years, we have grown Searchmetrics to over 200 employees and five locations, and generate half of our sales in the USA. Together with Volker Smid, the aim is to consolidate growth and to accelerate our international expansion."

Matthias Grychta, Managing Partner at Neuhaus Partners and Chairman of Searchmetrics‘ Advisory Board, also welcomed Smid on board: "Searchmetrics is a fast growing global company that has successfully established itself in the digital environment and that operates with a very clear view of the market. With Volker Smid it now has a new CEO who knows the online business world well and above all has a wealth of international experience."

About Searchmetrics
Changing search technology has forced SEO platform providers to up their games. These changes have created an entirely new search paradigm - search and content optimization. And since search engines have put a fence around a lot of their data, SEO platforms need to bring their own rich data to the party - and powerful tools to analyze it.

There's only one search platform that owns its data: Searchmetrics, the world's #1 Search and Content Performance Platform. We don't rely on data from third parties. Our historical database spans seven years and contains over 250 billion pieces of information, such as keyword rankings, search terms, social links and backlinks. It includes global, mobile and local data covering organic and paid search, as well as social media. We have the largest global reach of any SEO platform, crawling the Web every day in more than 134 countries.

Searchmetrics monitors and reveals the full business available to you online. We provide our customers with competitive advantage and help them identify new business opportunities by exposing the content consumers are engaging with on industry and competitors' sites. Our Visibility Score - trusted by reputable media sources such as The New York Times, Bloomberg, and The Guardian - reliably indicates your online presence.

We provide the insights our customers need to deliver results. Searchmetrics guides SEOs and content marketers with suggestions for creating content that improves relevance and boosts conversions. It shows the connection between social media links and overall engagement. And its analytics make clear which content performs the best and how an organization's content performs against its competitors.

With Marcus Tober, one of the top 10 SEO minds in the world, leading Searchmetrics' product development, we have over 100,000 users worldwide, many of whom are respected brands such as T-Mobile, eBay, TripAdvisor, Siemens and Symantec. They depend on Searchmetrics and our 10 years of product innovation to maximize their online performance.

We are the future of search. Today.

Press contact:
Uday Radia
CloudNine PR Agency
+44(0)7940 584161