What makes for an ideal client? What is the worst PR of the week? Why are journalists so annoying? These questions and more are answered at PRmoment.com right now.
Agencies describe their dream clients: There’s more to a fantastic client/agency relationship than paying the bills on time. We list the ten qualities shared by top PR clients.
Good and Bad PR: Cadbury and Facebook win praise from Rich Leigh this week as he weighs up great and terrible PR efforts, but the London Marathon’s refusal to award a medal to a paralysed competitor wins nothing but criticism.
Mobile phone research: The ownership of smartphones is set to “explode” claims a study into worldwide mobile usage. We analyse new opportunities smartphones offer brands to sell to consumers, wherever they are.
Hacked Off Flack. Last week our silly columnist Hacked Off Flack listed things journalists don't like about PROs. This week he gets his revenge and says what he dislikes about journos.
Day in life: Recent PR and advertising graduate Crystal Cansdale describes a day working as an intern while looking for her first break into PR.
Opinion: Pitching is expensive, time-wasting and frustrating for agencies and clients, that’s why the pitching process needs an overhaul, says independent PR consultant Andy M Turner.
PRmoment.com is an online PR magazine offering an insight into the world of public relations and communications. PRmoment Jobs is a specialist jobs board, updated daily with the best agency PR jobs in the UK, and the best in-house PR jobs in the UK.