High Wycombe, UK, 8 March 2016 Star Micronics announces that it has added significant new promotional tools to its free of charge digital receipting service and extended its availability to the range of Star POS printers, all of which will be on display on the Star stand 310 at RBTE, Olympia, London (9 - 10 March).
Working independently of a retailer’s POS software and with zero development required, Star’s digital receipting service AllReceipts™ offers retailers a free of charge, fast route to providing the customer with a digital copy of a print receipt as well as access to analytics, an in-store customer survey and device management tools.
Triggered by a traditional printed receipt, a digital copy of the receipt is sent to the AllReceipts App on the customer’s mobile with no email address or mobile number required. Receipts can only be claimed once and are then deleted, while saved receipts can be viewed by date or by retailer with personal or business tags on the customer’s device.
The latest significant feature to be added to this service is Receipt Flip, the first two-sided colour digital receipt option. Enabling retailers to take advantage of the reverse side of digital receipts, as they can on printed receipts, Receipt Flip allows terms and conditions to be displayed as well as store policies, promotions, marketing material, etc.
Enhancing the functionality of the AllReceipts service, the Engage NOW feature allows the retailer to provide links to promotions, discounts, coupons, etc on the Engage NOW landing page. Customers using the AllReceipts App can simply tap on the retailer’s logo from the list of receipts on their smartphone and be directed to a URL that the retailer specifies. Engage NOW is secure and easily customizable, providing a highly personal customer connection.
Digital receipting eliminates the issues typically associated with email receipting including the time taken to record email addresses and the potential problem that these could be taken down incorrectly. The immediate advantage perceived by the customer is the choice to remain anonymous and yet still receive a digital image of the receipt and coupon when offered.
Annette Tarlton, Marketing Director, Star Micronics EMEA, states: “Building on the success to date of our free of charge digital receipting service AllReceipts™, retailers can now benefit from unique features that allow greater communication with the customer, as well as the opportunity to generate additional sales through promotions that the customer has direct access to on their smartphone.”
Background Information on Star Micronics
Founded in 1947, Star Micronics is one of the world's largest printer manufacturers and has facilities for worldwide production, marketing and support. Employing over 1900 staff and achieving turnover in excess of £250 million, Star Micronics has developed a POS printer portfolio that spans thermal and dot matrix printers and mechanisms, designed for barcode, ticketing, receipts and labelling. Star's proven technology is also being utilised to develop reader/writer systems for visual/smart and magnetic stripe cards and to install print mechanisms in multimedia kiosk environments. The Star Micronics' range is available internationally via a distribution channel comprising distributors and dealers.
Star Micronics EMEA
Tel: +44 (0)1494 471111