Family-Friendly Channel to Broadcast 'The Wiggles' across Asia Pacific/Sub-Saharan Africa Feed
London – 6th October 2008 - KidsCo, the joint venture channel owned by leading media companies NBC Universal, Cookie Jar Group and Corus Entertainment Inc. ("Corus"), has today announced that leading children's brand, ‘The Wiggles’ will launch on their Asia Pacific/Sub-Saharan African feed in November 2008.
'The Wiggles', the fab four of the toddler set, Sam Moran (Yellow), Murray Cook (Red), Jeff Fatt (Purple), Anthony Field (Blue) along with Dorothy the Dinosaur, Captain Feathersword, Wags the Dog and Henry the Octopus have been entertaining children since 1991. The children's entertainers have rewritten the book about how children can be entertained through song and dance and their gentle form of educational entertainment has seen them develop into one of the most popular and successful performing acts in Australia - across any age group. With sales of over 23 million DVDs and 7 million CDs worldwide, 'The Wiggles' have become a major force in the pre-school entertainment scene and are already hugely popular in key territories around the world including the US, Canada, South America and Japan.
'The Wiggles' particular brand of edutainment further enhances KidsCo's slate of gently educational and age appropriate programming. KidsCo’s animated and live-action television series and feature-length movies have been selected from pre-eminent, independent programming suppliers including Cookie Jar, Corus’ Nelvana, Sesame Workshop and the BBC. Programming featured on the channel includes much-loved children’s favourites such as Inspector Gadget, Sabrina, Wallace & Gromit, S Club 7, Strawberry Shortcake, New Adventures of Madeline, Babar, Dennis the Menace, Franklin and Rolie Polie Olie.
Having launched just over a year ago, KidsCo has rapidly grown its international distribution and is now available in over 40 territories including Spain, Romania, Ukraine, the Middle East, Hungary, Russia, Turkey, Poland, Singapore, the Philippines, South Korea, Palau, Papua New Guinea, Thailand, Cambodia, Hong Kong and countries across sub-Saharan Africa.
Commenting on today's announcement, Paul Robinson, Managing Director, KidsCo said: "We are delighted that The Wiggles have chosen KidsCo as their home in this key territory. The Wiggles recognise that KidsCo is a safe and responsible environment for kids and that their brand is a perfect fit for our line-up of quality, learning-based and educational programming. We are sure that children and families in Asia Pacific and Sub-Saharan African territories will embrace the fun world of The Wiggles."
Wiggles Managing Director, Mike Conway said "The Wiggles are thrilled to be part of the Kidsco Family who share the same ideals of providing quality and educational entertainment for children. We see this as a major step towards increasing The Wiggles brand awareness around the world. The Asia Pacific/Sub-Saharan Africa Feed are markets to embrace and the growth in markets broadcasting The Wiggles television series is proof that The Wiggles brand will continue to lead the way in children's entertainment for many years to come.
KidsCo is the fourth global children’s television network. Launched in September 2007, KidsCo is a joint venture channel owned by leading media companies NBC Universal, Corus Entertainment Inc (Nelvana) and The Cookie Jar Group.
KidsCo’s global distribution plan, launching linear, VOD, SVOD and IPTV channels has already seen the channel rolling out in prime territories around the world including Spain, Romania, Ukraine, the Middle East, Hungary, Russia, Turkey, Poland, Singapore, the Philippines, South Korea, Palau, Papua New Guinea, Thailand, Cambodia, Hong Kong and countries across sub-Saharan Africa. It is anticipated that KidsCo will be airing in up to 50 territories including Europe and Latin America within the next 18 months.
KidsCo provides a safe environment for children, offering a library of gently educational and age appropriate programming. KidsCo’s slate of programming has been selected from pre-eminent, independent programming suppliers including Cookie Jar, Corus’ Nelvana, Sesame Workshop and the BBC. Programming featured on the channel includes much-loved children’s favourites such as Inspector Gadget, Sabrina, Wallace & Gromit, S Club 7, Strawberry Shortcake, New Adventures of Madeline, Babar, Dennis the Menace, Franklin and Rolie Polie Olie.
About NBC Universal
NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi.
About Cookie Jar Group
The Cookie Jar Group is a Canadian-based global children's entertainment and education company dedicated to excellence. Through Cookie Jar Entertainment, the company is a leader in the creation, production, marketing and licensing of evergreen character brands that appeal to kids and families worldwide. Cookie Jar Entertainment's library of nearly 6,000 half-hour episodes features some of the world's most recognizable brands, including "Strawberry Shortcake", "Care Bears", "Caillou", "Inspector Gadget", "The Doodlebops", "Arthur" and "Johnny Test". The company owns non-character based brands for licensing such as Mommy & Me. Through its pan-European subsidiary, the full-service licensing agency Copyright Promotions Licensing Group, Cookie Jar represents numerous third-party iconic brands. Cookie Jar Group also has a one-third interest in international children's television channel Kidsco. Cookie Jar Education, based in Greensboro, North Carolina, is one of North America's largest providers of supplemental education materials, reaching nearly 2,000 teachers across the United States, through the Carson-Dellosa and HighReach Learning brands.
About Corus Entertainment Inc.
Corus Entertainment Inc., a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising and digital audio services, television broadcasting, children’s book publishing and children’s animation. The company’s multimedia entertainment brands include YTV, Treehouse, W Network, Movie Central, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com.
For further information please contact:
Tel: (+44) 207 368 9213
Braben Tel: (+44) 207 566 2990
NBC Universal Global Networks
KidsCo, Hallmark Channel, Diva TV, Movies 24
Tel: (+44) 207 368 9136
Mobile: 07768 394487
The Cookie Jar Company