Scottish-based hotel group, Macdonald Hotels & Resorts Ltd, has chosen unique online distribution company webitpr to handle its online news release distribution and monitoring activity.
Macdonald Hotels offers over 50 luxurious four and five hotels across the UK, from elegant manor houses on the countryside to stylish contemporary city destinations. The company also boasts award-winning restaurants and golf courses, as well as a growing number of opulent spas to compliment its Vital health clubs.
As more and more people book their holidays online and use the internet to find information on holiday destinations, companies in the tourism sector are increasingly using the medium as a platform to engage their audience.
The brief will see webitpr distribute and monitor Macdonald Hotels news announcements to its database of travel and tourism online media contacts.
After a trial period of using webitpr’s realwire service, the company, which was recently named AA Hotel Group of the Year 07/08, was convinced that webitpr offers the expertise that matches its online communication needs.
“Over the past year, we have seen a steady increase in online traffic to the Macdonald website, as well as rapid growth in the online and social media sector generally. We are keen to ensure our messages reach as wide an audience as possible both off and online, and are confident that with webitpr’s support, we can continue to raise awareness of our brand and drive traffic to our site,” said Ruaridh Macdonald, marketing director at Macdonald Hotels.
“Macdonald Hotels is a high quality hotel group, offering outstanding hospitality so we are very pleased to have them as a new client,” said chief executive of webitpr, Adam Parker.
“The tourism and hospitality industries are thriving sectors both online and off, and this announcement demonstrates our ability and breadth of offering in the online media space.”
This is the latest client win for webitpr and follows recent announcement wins including the UK’s motor industry body, the Institute of the Motor Industry and the UK’s largest commercial broadcaster, ITV.
Further information about webitpr and its services can be obtained by visiting webitpr at www.webitpr.com. Alternatively, please call +44 (0) 1522 883 640, or email email@example.com, with any enquiries or to arrange a free trial of the service.
Notes to editors
webitpr has specialised in online news distribution since its inception in 2000 and works on behalf of PR agency and corporate clients throughout the UK and Europe. The company is UK based and distributes news to its large database containing thousands of online media which cover a range of industries including telecoms, IT, Consumer Tech, Gaming, Broadcast, Pharma/Healthcare and Banking and Finance.
It provides a unique service by not only distributing news and multimedia content but by providing clients with the online editorial and blog coverage their news has generated. webitpr was the first UK distribution company to introduce the Social Media News Release – a new kind of press release to cater for the social media world.
About Macdonald Hotels
The Group operates over 40 hotels across the UK and eight resorts throughout the UK and Spain. The company employs over 4,400 staff and operates in excess of 3900 hotel rooms. First established in 1990 by Donald Macdonald and colleagues, the company was floated in 1996 on the main London Stock Exchange. In 2003, it returned to private ownership and was one of Scotland’s biggest public to private deals at a cost of £620m, which was wholly underwritten by the Bank of Scotland. The Bank now owns 50% of the equity with the remainder held by the management.
The Group’s focus is on developing its strong portfolio of four and five star hotels, with each offering its own character and individuality underpinned with the quality and attention to detail expected of the Macdonald brand. In particular, the company prides itself on the seasonality and provenance of its food within the hotels, from breakfast through to dinner, as well as its wide range of specially selected wines.