Online news distribution and monitoring company, webitpr, today announced a new service to accommodate the global audience of the internet by allowing PR executives to distribute their news releases online in multiple foreign languages.
The service, believed to be a first of its kind from a news distribution company, is in partnership with translation agency, Creative Translation Ltd, and is the newest addition to webitpr’s growing list of partner services. Standard news release translations are in European languages, French, German, Italian and Spanish with other European and non European languages available on request.
A research piece carried out by Global Reach discovered that the English language accounts for only 35 percent of the total number of internet users followed by Chinese, Spanish, Japanese, German and French.
News releases submitted for translation to the webitpr website are sent to Creative Translation who will translate and gain approval from designated contacts supplied by the client, taking all the hassle out of the process.
Costs are dependent on word length and start from £95+VAT for a release of less than 600 words in one of the four languages. Translated versions will then be supplied to the client and distributed by webitpr to relevant foreign language websites for little or no additional cost.
“The internet is truly a worldwide medium which means English often isn’t the language used by a lot of online media publications. This alone is an obstacle to most PR professionals because the content of their release could still be considered newsworthy to these publications,” said Adam Parker, Chief Executive of webitpr.
“This new offering will allow PR professionals to receive a far wider reach from their online news releases and we’re delighted to be working alongside a reputable translation agency like Creative Translation,” he added.
Luke Innes, a director at Creative Translation Ltd said: “We have been working with clients in the PR industry for quite some time now and as the internet continues to play a part in the globalisation of news, the demand for our services by PR pros is steadily increasing.”
“We know that working alongside an experienced online company like webitpr we can continue to offer the same service but on a much larger scale”, he added.
webitpr has specialised in online PR since our inception in 2000. Initially focussing on the Telecoms industry we have subsequently expanded to cover many industries including IT, Consumer Tech, Gaming, Broadcast, Pharma/Healthcare and Banking and Finance. The company is UK based and works with both PR agencies and Corporate clients.