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      <title><![CDATA[releases feed for PR Moment]]></title>
      <link>http://www.realwire.com/</link>
      <description><![CDATA[Most recent 15 articles distributed for PR Moment by RealWire]]></description>
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      <lastBuildDate>Wed, 22 May 2013 00:00:01 +0100</lastBuildDate>
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      <category>News</category>
      <managingEditor>enquiries@realwire.com (RealWire)</managingEditor>
      <copyright>Copyright (c) 2013 Realwire Limited</copyright>
	  <ttl>60</ttl>
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         <title>Top tips on how to piggyback a news story</title>
		 <link>http://www.realwire.com/releases/Top-tips-on-how-to-piggyback-a-news-story</link>
         <description><![CDATA[If you want to create a media storm, read on. From piggybacking on news stories to creating online sensations, PRmoment shares some PR-insider secrets this week.Piggybacking on the news: Surfing the wave of a news story to generate publicity is a tricky balancing act. We ask newsjacking experts the secrets of using latest news to build a brand's reputation. Good and Bad PR: When Sir Alex Ferguson announced his retirement, sharp-acting PROs went into overdrive...

Source: RealWire]]></description>
         <pubDate>Tue, 21 May 2013 17:00:00 +0100</pubDate>
		 <guid isPermaLink="true">http://www.realwire.com/releases/Top-tips-on-how-to-piggyback-a-news-story</guid>
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         <title>Have you tried our PR Salary Checker?</title>
		 <link>http://www.realwire.com/releases/Have-you-tried-our-PR-Salary-Checker</link>
         <description><![CDATA[Are you on the right salary for your PR experience? Are you relocating and need to know the average salary for that region? Or maybe you need affirmation that your PR job's current salary falls under the UK national average.PRmoment's Salary Checker can help. We've done the research for you, working with ICM Research in partnership with Prospect Resourcing. To get our results, we carried out a self-completion online survey amongst our database of UK...

Source: RealWire]]></description>
         <pubDate>Tue, 21 May 2013 10:28:00 +0100</pubDate>
		 <guid isPermaLink="true">http://www.realwire.com/releases/Have-you-tried-our-PR-Salary-Checker</guid>
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         <title>What makes your PR office a great place to work?</title>
		 <link>http://www.realwire.com/releases/What-makes-your-PR-office-a-great-place-to-work</link>
         <description><![CDATA[What makes somewhere a great place to work? It's not just about the salary, apparently. We also discuss brand profiles on Twitter and Facebook and for those in a silly mood, there's a quiz to find out whether you are best suited working for an agency or client-sideGreat places to work in PR: If you want your people to skip into work, offer fantastic career opportunities, fun events and terrific benefits. We discuss key attributes...

Source: RealWire]]></description>
         <pubDate>Fri, 10 May 2013 17:00:00 +0100</pubDate>
		 <guid isPermaLink="true">http://www.realwire.com/releases/What-makes-your-PR-office-a-great-place-to-work</guid>
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         <title>Is Cannes changing enough to be worthwhile for PR?</title>
		 <link>http://www.realwire.com/releases/Is-Cannes-changing-enough-to-be-worthwhile-for-PR</link>
         <description><![CDATA[From vibrating pants to cats in uniforms, there is no subject off limits for PRmoment this week. But on a serious note we also report on latest mobile shopping trends, debate the worth of PR agencies bothering with Cannes Lions and despair over unscrupulous companies in pitches.No Cannes do: Are you off to Cannes this year? Or do you think it is geared too much towards advertising agencies? We discuss whether it is worth PR...

Source: RealWire]]></description>
         <pubDate>Fri, 03 May 2013 17:00:00 +0100</pubDate>
		 <guid isPermaLink="true">http://www.realwire.com/releases/Is-Cannes-changing-enough-to-be-worthwhile-for-PR</guid>
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         <title>Is lobbying vital for our democracy?</title>
		 <link>http://www.realwire.com/releases/Is-lobbying-vital-for-our-democracy</link>
         <description><![CDATA[What do you think of lobbyists, are you fulfilling your dreams and how are you handling the recession? Join in our debates now.Lobbying in a democracy: Are lobbyists fine upholders of our democracy, or unethical political influencers? Political experts discuss the value of lobbying and list the skills all great lobbyists possess. GoodandBadPR: In this week's round up of the best and worst of PR, Warburton's April Fool's Day follow-up went down a treat, but...

Source: RealWire]]></description>
         <pubDate>Fri, 26 Apr 2013 17:00:00 +0100</pubDate>
		 <guid isPermaLink="true">http://www.realwire.com/releases/Is-lobbying-vital-for-our-democracy</guid>
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         <title>Do good writers make the best PROs?</title>
		 <link>http://www.realwire.com/releases/Do-good-writers-make-the-best-PROs</link>
         <description><![CDATA[Do you need to be a good writer to get ahead in PR? And if you want to move job, what is the best way to hear about vacancies? Two key questions answered by Prmoment.com this week.Writing skills in PR: If you love to write, then perhaps you should be a writer rather than work in PR. We discuss whether having a head for strategy is more important than having good writing skills. GoodandBadPR: In...

Source: RealWire]]></description>
         <pubDate>Fri, 19 Apr 2013 17:00:00 +0100</pubDate>
		 <guid isPermaLink="true">http://www.realwire.com/releases/Do-good-writers-make-the-best-PROs</guid>
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         <title>Who is Britain&#8217;s best communicator?</title>
		 <link>http://www.realwire.com/releases/Who-is-Britains-best-communicator</link>
         <description><![CDATA[There is no shortage of business and political icons in Britain today, but who is the best communicator? Just one of the questions discussed in this week's issue. We also look at how to spend money wisely when marketing on digital; discuss the best April Fool's prank; and mention a few of the little things in life that make us smile.Who is Britain's best communicator? We shortlist Simon Cowell, Boris Johnson, Nick Clegg, Ed Miliband,...

Source: RealWire]]></description>
         <pubDate>Fri, 12 Apr 2013 17:00:00 +0100</pubDate>
		 <guid isPermaLink="true">http://www.realwire.com/releases/Who-is-Britains-best-communicator</guid>
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         <title>Are London and New York still the dominant worldwide hubs of PR?</title>
		 <link>http://www.realwire.com/releases/Are-London-and-New-York-still-the-dominant-worldwide-hubs-of-PR</link>
         <description><![CDATA[Three important questions from PRmoment: Does New York still rule the PR world? Is it worth bothering with social media influencers? And what is the point of Easter?Worldwide PR perspective: Are London and New York still the dominant worldwide hubs of PR? Why do certain parts of the world lead in PR? Good and Bad PR: Success tastes sweet for Tate &amp; Lyle with its edible hotel, but the Standard learns from bitter experience not...

Source: RealWire]]></description>
         <pubDate>Thu, 28 Mar 2013 17:00:00 +0100</pubDate>
		 <guid isPermaLink="true">http://www.realwire.com/releases/Are-London-and-New-York-still-the-dominant-worldwide-hubs-of-PR</guid>
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         <title>How the &#8220;public&#8221; is being put back into PR</title>
		 <link>http://www.realwire.com/releases/How-the-public-is-being-put-back-into-PR</link>
         <description><![CDATA[This week, we look at how PR is evolving, take a punt at Cheltenham races and give silly reasons why it can be pants working for a small business.The evolution of PR: Thanks to online media, PROs can communicate with the public directly, rather than rely on traditional media. We discuss how the word "public" is being put back into PR. Good and Bad PR: Our weekly roundup of the best and worst PR has...

Source: RealWire]]></description>
         <pubDate>Fri, 22 Mar 2013 17:05:00 +0100</pubDate>
		 <guid isPermaLink="true">http://www.realwire.com/releases/How-the-public-is-being-put-back-into-PR</guid>
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         <title>Are sales skills the most important attributes for PROs?</title>
		 <link>http://www.realwire.com/releases/Are-sales-skills-the-most-important-attributes-for-PROs</link>
         <description><![CDATA[This week, we ask whether being able to sell is the must-have attribute of a PRO, and wonder why there are so many self-deluded people in this business.Most important skill in PR: Being creative and a great writer are a help in PR, but it's vital to have sales and negotiation skills, whether you're pitching, selling-in or even asking your boss for a pay rise. Journo research: Journalists are under pressure and over one fifth...

Source: RealWire]]></description>
         <pubDate>Fri, 15 Mar 2013 17:00:00 +0100</pubDate>
		 <guid isPermaLink="true">http://www.realwire.com/releases/Are-sales-skills-the-most-important-attributes-for-PROs</guid>
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         <title>Why financial firms need to be more active on Twitter</title>
		 <link>http://www.realwire.com/releases/Why-financial-firms-need-to-be-more-active-on-Twitter</link>
         <description><![CDATA[Why are banks so reluctant to embrace Twitter? How can you drink paper? And what clients are the worst to work for? Just a few of the questions answered in this week's PRmoment.Banks on social sites: Investors are crying out for more information from banks on social sites, but banks are slow to respond. We discuss why financial firms need to be more active on Twitter. Good and Bad PR: Paper you can drink? In...

Source: RealWire]]></description>
         <pubDate>Fri, 08 Mar 2013 17:00:00 +0100</pubDate>
		 <guid isPermaLink="true">http://www.realwire.com/releases/Why-financial-firms-need-to-be-more-active-on-Twitter</guid>
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         <title>How PR agencies can increase profitability</title>
		 <link>http://www.realwire.com/releases/How-PR-agencies-can-increase-profitability</link>
         <description><![CDATA[If you want to make more money and measure how much profit you're making from PR, read on. How to get rich: Is your business as profitable as it could be? Here are top tips to help you thrive in the current climate and key ways to cut costs, based on research into today's most successful agencies. Good and Bad PR: In his weekly roundup of the best and worst PR, Rich Leigh describes how...

Source: RealWire]]></description>
         <pubDate>Fri, 01 Mar 2013 17:00:00 +0100</pubDate>
		 <guid isPermaLink="true">http://www.realwire.com/releases/How-PR-agencies-can-increase-profitability</guid>
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         <title>How to make sure your PR campaigns are effective</title>
		 <link>http://www.realwire.com/releases/How-to-make-sure-your-PR-campaigns-are-effective</link>
         <description><![CDATA[Measurement may not be sexy, but it's vital in PR. We discuss PR analytics and then move on to something completely different - a fun quiz that asks if you are in the right job.Analytics in PR: Numbers don't provide all the answers when it comes to measuring PR effectiveness, but they do offer a starting point. But which numbers matter? We discuss the value of PR analytics. Good and Bad PR: In this week's...

Source: RealWire]]></description>
         <pubDate>Fri, 15 Feb 2013 17:00:00 +0100</pubDate>
		 <guid isPermaLink="true">http://www.realwire.com/releases/How-to-make-sure-your-PR-campaigns-are-effective</guid>
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         <title>What is your worst ever PR pitch experience?</title>
		 <link>http://www.realwire.com/releases/What-is-your-worst-ever-PR-pitch-experience</link>
         <description><![CDATA[Clothes blowing off, falling over in front of the client and dropping dead - read why these are poor excuses for not winning a pitch! Plus we question whether older people are better at PRPR pitch disasters: You may have a disastrous pitch experience, but has anyone died? Read about a pitch where someone did, plus other terrible events that will make any future pitches feel like a breeze. Good and bad PR: In this...

Source: RealWire]]></description>
         <pubDate>Fri, 01 Feb 2013 17:00:00 +0100</pubDate>
		 <guid isPermaLink="true">http://www.realwire.com/releases/What-is-your-worst-ever-PR-pitch-experience</guid>
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         <title>What are the pros and cons of changing your PR job in the current market?</title>
		 <link>http://www.realwire.com/releases/What-are-the-pros-and-cons-of-changing-your-PR-job-in-the-current-market</link>
         <description><![CDATA[If you are considering moving jobs, we analyse the present job market. Plus, for those of you who have the January blues, we have some (silly) tips for de-stressing.Looking for your next career move? If you are thinking of moving jobs or going freelance, read this first! Recruiters and freelancers discuss the risks and rewards of making a PR career move now. Good and Bad PR: In his weekly round-up, horses as courses leave a...

Source: RealWire]]></description>
         <pubDate>Fri, 25 Jan 2013 17:00:00 +0100</pubDate>
		 <guid isPermaLink="true">http://www.realwire.com/releases/What-are-the-pros-and-cons-of-changing-your-PR-job-in-the-current-market</guid>
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