services

social media news release

What is the Social Media News Release?

The Social Media News Release (SMNR) is a press release format designed for the online media world. The press release was written with just the “press” in mind, but in the online world your story needs to be told in a format that is relevant to a wide variety of people – journalists, bloggers, publishers and the public at large.
It is also designed with the community nature of the online world in mind so it can be shared and commented on in social bookmarking, microblogging and social networking communities.

What does the Social Media News Release contain?

The content of the SMNR can either be produced in the “traditional” narrative style or be deconstructed so that the core facts, quotes, contact details and boilerplate are all individually segregated to allow users to disseminate its various elements. It can be company branded and can accommodate images, audio and video (including embedded social media video including YouTube) as well as links to relevant websites and coverage of resulting online conversations

Do Social Media News Releases get results?

Like all press releases it is the content of your story that is key and ensuring it is told to the right people, however our coverage analysis suggests that the use of the format can assist in achieving around double the editorial coverage and up to four times as much on blogs. We think this is because it encourages clients to strive for greater creativity in their storytelling. You can find our blog post about the analysis here and reactions on Twitter here.

How long has RealWire been producing Social Media News Releases?

We were the first European distribution company to implement the concept back in the summer of 2007. In fact we have even changed our name since then! Our video below explaining the history of the concept from around that time has had over 15,000 views to date.

What track record does RealWire have in distributing Social Media News Releases?

We have hosted and distributed hundreds of releases including ones for household brands. Examples include  3i, Adobe, British Army, Cisco, Comic Relief, Cross Country Trains, Diageo, Durex, First Direct, Ford, HSBC, ITV, Macmillan Cancer Support, Nescafe, NSPCC, Peugeot, Sage, Skoda, Sony Ericsson, Symantec, Talk Talk, Toshiba, Twestival, Vauxhall and Volkswagen.