07.06.2010

Poor customer experiences trigger switching epidemic

Research carried out by Satmetrix has shown that companies are wasting billions on attracting new customers through advertising whilst delivering a poor customer experience. This has forced over 10 million consumers to switch suppliers in the last six months alone. This research will appeal to corporate professionals who are looking to keep the same customers year after year. CorpComms is a great place to achieve this, as it is read by corporate in-house communicators who are looking for advice within their industries.

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The hidden cost of word of mouth

CorpComms magazine is the only monthly magazine targeted at the in-house communicator. CorpComms offers advice and informative articles on a range of topical subjects, such as social and digital media, internal communications, sponsorship and CSR. CorpComms will appeal to corporate professionals.

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