28.10.2011EML Wildfire shows that most technology companies are missing out on the potential of social media. They found that despite a huge increase in the number of these companies using social channels, only 31% of brands with a Facebook account used it to engage with users and, of those that used Twitter, only 14% of tweets were replies and retweets. EML Wildfire's findings were published on BDaily,a UK based website targeting small businesses.
Bdaily was set up to provide small businesses with accessible and regionally focused business news, advice pieces, events and jobs. Bdaily is also fast becoming known as a highly effective marketing channel for SMEs, with their targeted approach to the business community as well as their reasonable pricing for TV pieces, adverts, and featured articles. Bdaily will appeal to small businesses and entrepreneurs in the UK.