As the direct marketing industry faces a raft of new environmental targets for 2010, ONEPOST, the UK’s leader in postal management and advice, issues a white paper revealing a unique insight into the views of consumers and businesses
ONEPOST has today issued a white paper which reveals the findings of market research carried out to investigate awareness and attitudes of both consumers and business towards the use of recycling messages on direct mail.
The research summarises the key issues facing the direct mail industry and notes that education is the key factor for both consumers and businesses to better understand and implement best practice.
The findings revealed that consumers were surprised that any company would not consider putting a recycle logo / message on their direct mail piece.
ONEPOST Managing Director, Graham Cooper comments “We commissioned the research because we are committed to supporting the environmental challenges our industry faces. We believe these findings will give businesses the opportunity to promote their brand whilst at the same time helping to further reduce their impact on the environment.”
Alex Walsh, Head of Postal Affairs at DMA urges the industry to take note of this research and commented “I hope many businesses will read the white paper and act on the findings. There is a raft of Government environmental targets to meet and the direct marketing industry must take greater responsibility to ensure we deliver our share of the waste strategy objectives without the need for additional Government intervention.”
A copy of the white paper is available from ONEPOST by calling 01275 801 012 or emailing email@example.com
Notes for editors
Copy of recycling logo attached
For more information on ONEPOST please visit www.onepost.co.uk For media enquiries please contact Tina Stanley, Tina Stanley & Associates, Tel 01491 410250 or email firstname.lastname@example.org
For more information on the DMA and PAS 2020 please visit www.dma.org.uk