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WIN Plc Pioneer Twitter Update via SMS Service

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High Wycombe, UK – July 15 2009 – WIN plc, a leading provider of interactive mobile entertainment and information services, today announced that its Enterprise Platform is the first to offer text message to ‘Tweet’ conversion. 

Organisations using the WIN platform will now be able to offer customers the choice of texting a ‘Tweet’. This ‘Tweet’ which will be automatically posted to one or more Twitter feeds in addition to other mediums of choice. The Twitter feed will therefore provide a point of interaction for all customers presenting the organisation with a single customer view.

The service has been used extremely successfully at a number of recent mashup* events where a ‘video wall’ displays questions and observations received directly from the audience (both inside the room and those following on the web) live to the debate and discussion.  Questions posed by event attendees and the online audience, by text are sent to a specific number which converts the text to a ‘Tweet’ which is then posted to the event Twitter feed and the video wall.  Twitter users can post to the same video wall using a designated # tag.

Announcing the service, WIN CEO Graham Rivers said: “Twitter is a global phenomenon. With an estimated 10 million users world wide it is the fastest growing social network and one of the best ways for organisations to interact with specific audiences. The service, which integrates seamlessly with existing systems, provides a new and exciting channel for organisations to interact with its customers.”

Rivers continues: “This latest addition to our Enterprise Platform is part of our ongoing efforts to help organisations to effortlessly communicate and ultimately interact with customers across a variety of different mediums.”

Tony Fish Co-founder of mashup* says “WIN have been a long term supporter of mashup* with the provision of their enterprise SMS service. Incorporating Twitter is a fantastic addition to the overall WIN offering for enterprise customers.

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About WIN
WIN is an innovator in interactive mobile entertainment and information distribution with a ten-year track record of developing an unrivalled variety of services for Europe’s leading content owners, mobile operators, corporate enterprises, broadcasters and media corporations.

WIN enables companies to use mobile services to improve business efficiency, grow revenues and reduce costs. Companies using WIN’s services are able to improve communication with existing customers, attract new customers, increase brand loyalty and enhance customer satisfaction. An impressive and growing client list includes such household names as Vodafone, T-Mobile, Orange, Sony Ericsson, AOL, The AA, Centrica and E-On.

Headquartered in Buckinghamshire, UK, the Group has built on its success by extending its reach into new overseas markets including Ireland, Germany, Austria, Hungary, Greece, Scandinavia, Australia, Africa, Malaysia, Thailand and Singapore. WIN is structured into three operational units, Managed Services, Enterprise Solutions and New Media.

Visit us at: www.winplc.com

About mashup*
mashup* event llp (mashup*) is a growing community of over 3,500 professionals who are focussed on digital issues.  So far, mashup* http://www.mashupevent.com/  founded in 2007 has delivered 41 evening events and workshops, presented 190 speakers and 170 showcase companies. The events are highly interactive and use all of the latest social media technologies.

The next mash-up event is Being-Digital ’09 brings together the wide and diverse digital industry for a packed agenda of debate, demos and showcases. http://www.being-digital.com/

Media contacts:
For information on WIN plc please contact:
CCgroup
Daniel Lowther 
Tel: +44 (0) 118 920 7650 
Email: win@the-cc-group.com

For information on mashup* and Being-Digital please contact Emma Jell on press@mashupevent.com