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Blyk announces Vodafone as its exclusive partner in the Netherlands

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Aligned to its global expansion strategy, the mobile engagement media will launch its brand in the Netherlands in partnership with Vodafone

Helsinki, London and Amsterdam, 23 July 2009 – Blyk, the mobile engagement media, today announces Vodafone as its exclusive partner in the Netherlands.

The partnership between Blyk and Vodafone builds upon a relationship between the two companies, which started in 2008, with a view to expanding the Blyk brand. The partnership will bring the Blyk brand and media model to the Netherlands and it is aligned to both companies’ strategies for growth and leadership in mobile advertising. 

“We’re extremely pleased to be extending our relationship with Vodafone. For Blyk, the partnership is part of a global strategy to bring scale and speed to our operations, while continuing to provide an innovative and valuable proposition for both consumers and advertisers. Together with Vodafone, we intend to build a game changing engagement media in the Dutch market.” says Blyk co-founder and CEO, Pekka Ala-Pietilä. “Our relationship will include a co-development of the consumer proposition for the Netherlands and audience management.  Blyk will have responsibility for the advertising sales and technology.”

Eric Kip, Managing Director Blyk Netherlands, says: “The Netherlands has the third highest advertising spend per capita in Europe and is a hub for many global companies and ad agencies, so it is an obvious territory for Blyk’s expansion. The advertising market, whilst both creative and dynamic, is also cluttered and we believe youth brands will welcome a highly engaging communication channel like Blyk. We are confident that both Dutch advertisers and global advertisers will make use of Blyk’s unique ability to connect them with an important consumer segment.”

ENDS

About Blyk
Blyk launched its innovative mobile service the UK in September 2007 and quickly became known as a leader in mobile advertising, audience engagement, and for its ability to drive unprecedented response rates and return on investment for advertisers. 

Blyk pioneered the use of interactive text and multi-media messaging as an advertising format, leveraging the most predominant, everyday behaviour of young people (sending and receiving messages on their phones) and enabling young people to communicate with brands in the same way they do with everyone else.  

Blyk is currently partnering with mobile operators around the globe to expand the audience for its already successful engagement media model. 

Blyk has offices in Helsinki, London and Amsterdam.

For more information, please visit about.blyk.com

For further information: -
UK and international business and mobile press:
Irene Nyberg, (+44) 7747844854, irene(at)blyk.com

UK marketing and advertising press:
Desi Argyrides, (+44) 7800923495, desi(at)blyk.com

Dutch press:
Eric Kip, (+31) 653662614, eric(at)blyk.com