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weComm deliver 3VOOR12 Luisterpaal for VPRO


weComm provide the technology used to deliver the 3VOOR12 Luisterpaal experience across a large range of extended mass market mobile operating systems.  

LONDON, 20th October 2009 -  weComm, the leader in rich-media mobile solutions, today introduce 3VOOR12 Luisterpaal mobile application. The 3VOOR12 Luisterpaal mobile application extends VPRO’s existing Luisterpaal mobile offering from that of purely an iPhone application; offering distribution over the air and via application stores across a full range of mass market devices including Android, Blackberry, Symbian, Java, and Windows.  

The service, which is built on weComm’s wave On-Demand Mobile Application Platform™, is part of VPRO’s alternative music website The Luisterpaal application offers users the chance to legally listen to numerous new or still unreleased alternative albums via mobile for free. Albums are offered for a limited time as a teaser. New albums are added several times a week. 

weComm’s wave platform uses a client-server infrastructure to deliver high-quality, rich-media solutions optimized to all major mobile operating systems. Pre-built components enable weComm customers to deliver compelling mobile music solutions that are proven across the full range of mobile operating platforms.   

“weComm’s mobile music solution has enabled us to build on the ever growing demand for mobile applications and to quickly and simply deliver 3VOOR12 Luisterpaal on a large range of handsets making use of multiple distribution mechanisms “  said Martijn van der Vlist, Editor and Chief at 3VOOR12 VPRO. “We are making a lot of people happy with our new Luisterpaal service on the mobile phone. When we started a few months ago with the application for the iPhone it was a big success. Thousands of people in the Netherlands use the Luisterpaal already on their iPhone. I hope and think the application for the other mobile platforms will be successful too.”   

Steven Tan, VP Business Solutions, weComm, said: “VPRO have a clear vision for the 3VOOR12 Luisterpaal mobile application and by utilizing existing wave components were able to configure and deploy a compelling service within the shortest possible timescales.” 


For more information:  
Emma Wescott
00 44 207 448 7800 

Martijn van der Vlist
0031 617848370  

About weComm  
weComm deploys rich media mobile applications to the phones of the customers of Global Media Brands. We deliver to our customers rapid, maximum distribution of mobile media content that is optimized for handsets, networks and above all for change. Speed and cost effectiveness are at the heart of the weComm proposition.  Founded in 1999, weComm is headquartered in London and is privately held. For more information please visit  

About VPRO
The VPRO is a Dutch public broadcaster and has a rather special position within the broadcasting system. Enthusiasm, curiosity and quality has more value than ratings. The VPRO takes its public task seriously but with slight stubbornness, purposefully choosing those programs and topics that the other broadcasting companies pass over. The programmers broadcast what moves people and how society moves them. The VPRO aims to surprise, inspire awe, enrage and inform, as well as touch people, make them think, laugh and put things into perspective. It provides people with the opportunity to explore, but also to see the world around them, the VPRO is in continuous dialogue with its articulate and critical target group. For more information please visit