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Pure360 launches ‘Automations’ to help marketers deliver complex email campaigns with ease

1st December 2009 - Pure360 is today putting control firmly in the hands of email marketers with the launch of Automations, a highly intuitive tool that enables the planning and delivery of sophisticated, automated email marketing campaigns without the need for techies.

Automations, a key feature within the new version of Pure360’s email marketing platform, has been designed to make automated campaigns work much harder for marketers, but with minimum work. Its intuitive interface makes it easy to send emails automatically in response to specific events and it allows more accurate segmentation and targeting than ever, based on periods before, after, or on the anniversary of multiple dates.

“We’ve supercharged the latest version of PureResponse with the incorporation of Automations”, said Adam Bambrough, Product & Experience Manager at Pure360. “This new feature will dramatically improve marketers’ ability to engage with customers by delivering tailored campaigns automatically from the moment customers sign up to a website or based on subscriber event data they have collected.”

Automations has been designed to facilitate better strategic content planning, enabling marketers to engage in a dialogue with recipients and build relationships by automatically delivering personal and relevant emails based on their data and behaviour.

It also helps deliver integrated marketing campaigns, sending emails triggered by a customer signing up to a distribution list on a website or social media site.  Automations also delivers reporting insights on entire series of emails, not just individual messages, so marketers can get a big picture view and make better long-term decisions.

Automations are based on clever rules that are created simply by completing sentences that change to fit the information as they are entered. This makes even complicated sequenced campaigns easy to understand, plan, launch and tweak.

“Quite simply, Automations will enable marketing professionals to do very complicated tasks really easily,” added Adam. “Whether it's sending a simple (and well timed) 'happy birthday' offer, opt-in and welcome emails to new signups, or a complete client subscription lifecycle strategy, automations make planning clever, integrated marketing campaigns quick and easy.”

“This new version of PureResponse gives full control of campaigns to marketers and enables them to plan and deliver engaging, automated content without needing a high level of technical understanding. They’ll get much more out of their marketing efforts, using far less time and resources.” 

Other key features within the new version of PureResponse include ‘Resend to Non-opens’ and ‘Autoresponder’. ‘Resend to Non-opens’ ensure that marketers get the most out of their campaigns by giving recipients time to respond to the first message, identifying those who didn't open it and then trying again with a different subject line.

The new Autoresponder feature enables marketers to deliver an immediate response when recipients reply to email campaigns, so no matter what day and time they receive their message, customers will never, ever be ignored.

For more information please visit http://www.pure360.com/glossary/automations or contact Mark Doonan at Man Bites Dog.
T: +44 1273 716 820 
E: mark@manbitesdog.biz

About Pure360
Award winning Pure360 (www.Pure360.com) is one of the top email marketing companies in the UK* and the eighteenth fastest growing new media company in Europe **. Founded in 2001, Pure360 provides brands and businesses with the technology, know-how and support to run effective email marketing campaigns that have a measurable, positive impact on business. The Pure360Response email platform is available in English, French, German and Spanish, and was created by marketers for marketers to make email marketing easy. Pure360 counts Rightmove, innocent drinks, EMAP, Truprint and LA Fitness among its stable of over 2000 clients, which send emails in 50 countries. Pure360's email platform is also available as a whitelabel service to agencies.

* Featured in respected online marketing publisher E-consultancy’s Email Marketing Platform Buyers Guide 2009
** GP Bullhound’s Media Momentum awards, May 2009