• UK and Germany lead in wireless security with respectively 96% and 92% of wireless networks having security enabled.
• Spain, Italy and the UK top the list of the most wireless internet enabled countries surveyed.
• Online shopping most popular amongst internet users in the UK, Poland and France, with an average of 61 per cent of people across all countries surveyed shopping online at least once a month.
London, 2nd February 2010 – Cisco research that was released today reveals that 87% of respondents surveyed across 10 European countries with a wireless internet connection at home said that they have security enabled on their wireless home network. The online survey, commissioned by Cisco and carried out by YouGov, shows how consumers in ten countries access and use the internet at home. Across all the countries, the resounding finding is that most people use their wireless connections in their living room. The second most popular room is the bedroom, followed by the office and dining room.
The findings reveal that there are vast differences in wireless internet usage in homes across Europe. Only 52 per cent of internet users in Germany connect to the internet wirelessly at home, in contrast to 74 per cent in Spain. The majority of people in Germany that have a wireless internet connection at home (96 per cent) make sure that their wireless network is secured, whereas no more than 80 percent of respondents do the same in France.
To help consumers with securing their home network Cisco ships Network Magic with its latest Linksys by Cisco routers. Network Magic helps consumers with setting up and securing their home network. Cisco encourages all consumers to secure their wireless home networks with 5 tips to secure home networks.
Internet users in 10 European countries were asked whether they have a wireless internet connection, with an average of 64 per cent of respondents answering ‘yes’ across all countries. Individual countries were ranked as follows:
1. Spain – 74%
2. Italy – 71%
3. UK – 71%
4. Denmark – 69%
5. Netherlands – 66%
6. France – 63%
7. Belgium – 63%
8. Poland – 57%
9. Sweden – 52%
10. Germany – 52%
From these 64 per cent of respondents with a wireless internet connection at home the following percentage answered positive on the question if their wireless network security is enabled:
1. Germany – 96%
2. UK – 92%
3. Denmark – 89%
4. Netherlands – 89%
5. Sweden – 87%
6. Spain – 85%
7. Italy – 84%
8. Poland – 83%
9. Belgium – 82%
10. France – 80%
Across all but one of the regions the youngest group of respondents (18-24) have the highest percentage of secure wireless networks and the lowest percentage of security enabled wireless networks can be found in the 55+ age group.
Wireless Internet Activities
Social networking is a frequent activity for internet users in most countries, most notably the UK, Netherlands, Italy, Belgium, Denmark, Spain and Sweden. But surprisingly, internet users in Germany, France and Poland are more likely to be viewing videos than social networking, when asked which activity they do at least once a month. Similarly, online shopping features highly amongst internet users in the UK, Netherlands, Germany, France, Poland and Denmark, but does not rank in the top four online activities for Italy, Spain and Belgium. E-mailing and surfing the web were by far the most popular activities across all the countries surveyed.
Key facts/findings :
- Computers/laptops are by far the most common devices connected to wireless networks (84%), followed by printers (32%) and games consoles (22%)
- The survey found that emailing (95%) and surfing the net (91%) were the most popular activities respondents did at least once a month
- Over half (56%) of the internet users surveyed used social networking sites at least once a month
- Increasingly, TVs are being sold with integrated network/Internet connectivity. 31 per cent of respondents said they would consider buying a TV that can be connected to your home internet network and a further 22% would consider this if it was wireless.
Gareth Jones, Regional Sales Manager UK, Cisco, commented:
“This study lifts the lid on wireless internet usage across Europe, revealing big differences in how people access the internet and what they do once they are online. It’s interesting to see the UK leading the way in adopting wireless connections and making sure that those wireless networks are secured. We expect to see more and more people convert from fixed line to wireless internet access during 2010, with even more wireless-enabled devices connecting to those networks, such as games consoles”.
• Learn more about the Linksys by Cisco consumer products:
• 5 simple tips to secure your home network: http://www.linksysbycisco.com/EU/en/learningcenter/HowtoSecureYourNetwork
• Become a Facebook fan of Cisco “LinksysbyCisco” and “Digital Cribs” or engage with us on our blog at http://blogs.cisco.com/consumer
About Cisco Systems
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Cisco’s vision for the consumer is to enable people to live a connected life that is more personal, more social, and more visual. More information about Cisco and its line of consumer products can be found at www.linksysbycisco.com/ and www.cisco.com/consumer.
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 11,267 adults across 10 European Countries (UK, France Germany Spain, Denmark, Netherlands, Poland, Sweden, Italy & Belgium). Fieldwork was undertaken between 5th - 15th October 2009. The survey was carried out online. The figures have been weighted and are representative of adults aged 18+ in each country.
# # #
Cisco, the Cisco logo, Linksys by Cisco and Cisco Systems are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.
Cisco Press Contact:
+31 20 3571163
Industry Analyst Contact:
+1 949 8234778
Investor Relations Contact:
+1 408 527 6538