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Axel Technologies redefines television on-the-go with the introduction of Fuugo™

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Next generation TV application intelligently personalizes TV by blending content choices from broadcast, mobile, Internet TV and social media 

Turku, Finland, 10th February 2010 - Axel Technologies, a pioneer in mobile TV software technologies, announced its Fuugo™ product with a goal to redefine television by greatly simplifying the way people find video and TV content. Axel indicated that Fuugo™ is optimized for a range of mobile and portable devices, such as on the Intel Atom processor based netbooks and smartphones and will make it possible for consumers to enjoy personalized TV content on-the-go.

Fuugo™ is the first TV application for personalizing a content stream by blending content choices from broadcast, mobile, and Internet TV. Fuugo™ utilizes social media, recommendations, user metrics and various content sources for presentation of TV and video programs that match your favourites, your interests, and what your social network likes. Fuugo™ is the first product of this new converged TV and entertainment phenomenon called Telefusion.

Television is rapidly evolving from its broadcast heritage to a fast moving, highly personalized, new experience with the convergence of a broad spectrum of content sources. To take full advantage of these programming choices and sources, Fuugo™ will help navigate and find what you want to see.

“Social media, online TV and video services have thrown doubt on traditional TV usage. The challenge, however, is the usability and user experience: how to find the relevant content from the chaos of content sources, applications and devices,” notes Petri Kalske, CEO of Axel Technologies. “We developed Fuugo™ to simplify the way users find the programs they want without having to think about where they are coming from. Telefusion is about convergence of various content sources and social media services. Fuugo™ intelligently presents programming based on individual tastes and interests making it the personal TV solution for today's demanding user.”

“The Intel Atom processor is fuelling a wave of innovation in the industry today,” said Pankaj Kedia, director of global ecosystem programs in Intel’s Ultra Mobility Group. “Axel Technologies is making it easier for consumers to enjoy personalized TV and video content on a range of next generation Atom based devices – netbooks, tablets, and smartphones.”

Axel Technologies will be demonstrating Fuugo™ at Mobile World Congress in Barcelona from 15th to 18th February 2010. in Hall 1, stand 1E19. To book an appointment, please email contact (at) axel.fi.  Axel Technologies is also recruiting Beta-testers for Fuugo™ in Barcelona.

For more information:
Petri Kalske, CEO, Axel Technologies
Tel +358 400 638 880
petri.kalske (at) axel.fi  
www.fuugo.tv

About Axel Technologies
Axel Technologies is the leading mobile TV software vendor. Axel offers TV applications for mobile, handheld and portable devices. Axel's product portfolio includes one-stop solutions with multistandard middleware support for device manufacturers and semiconductor suppliers. Axel Technologies is headquartered in Finland and has sales support offices in Hong Kong, Taipei, Munich and Santa Clara, US. www.axel.fi