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Press Release

Currys And PC World Unveil 2-in-1store In Chester

  • New jobs created for local area

  • Two Fantastic Stores Under One Roof

Currys and PC World, the UK’s leading electrical retailers, will open the doors to a brand new joint store in Chester on 8th July 2010. The 2-in-1 store has created new jobs in the local area and offers Chester residents a great new electrical shopping destination in the area.

The new store provides the best of both brands under one roof, making shopping for electricals a much simpler and more enjoyable experience for customers. The new store will offer the widest ranges and best selection of electricals from both Currys and PC World ensuring a better shopping experience for customers.

The new joint store showcases thousands of products including an extensive range of TVs, digital cameras, MP3/4 players including brands such as Apple, Archos, Sony and other top brands

The new 2-in-1 store offers customers a „hands-on‟ product experience coupled with extended product ranges, which is designed to meet all technology needs. This Store has a huge selection of interactive „play tables‟ allowing customers to pick up, turn on and test out a wide range of products before they purchase including premium brands such as Apple, Bose, Sony, Canon, Nikon and many more.

Sam George Store Director, comments: “The new 2-1 Store in Chester brings together the best from both Currys and PC World and offer shoppers a great range of consumer electronics. The store opening is also a boost to the local economy with new jobs created.”

“Customers will be greeted by an exciting, fun and interactive in-store experience where they can test out and play with products and get impartial advice from store colleagues. Whether you’re tech-savvy or need a bit more advice with your purchases, the staff will be on hand to make sure you get the most out of your visit.”

The store houses a Tech Clinic, With experienced staff on hand to offer a wide range of while you wait services including pc setup, software installation, pc tune up plus much more to ensure you get the most from your products.

The Chester store colleagues have all taken part in a new training programme; specifically designed by the retailer, to ensure they can offer customers help and advice to enable them find the right solution to their individual needs and technology requirements. As well as improved customer service and a new in-store experience, Currys and PC World remain committed to giving customers the best priced electrical goods.

The Chester 2in1 Store is part of an ongoing Currys and PC World refurbishment program across the country. Sam George added: „The Chester Store will offer an unbeatable combination of value, choice and service and will be the number one destination for electrical products in the area.”

During the opening month, the new store will be running customer competitions including the chance for one lucky customer to win a fantastic Nikon DSLR camera package worth over £400.

About Currys:
Currys is the UK’s biggest electrical retailer with a network of over 500 stores nation-wide, including out of town stores, high street Currys.digital stores and a Currys Megastore in the Midlands. It also stocks a wide range of pc monitors, lcd tv and the latest plasma tv.

- Ends -

For further information please contact:
Brett Lowther
Talk PR
020 7544 3783
brett.lowther@talkpr.com

Anina Castle
Head of Consumer PR
01727 202379
anina.castle@dsgiplc.com