Acquisition Expands Portfolio of Brands in Germany
London, 12.October 2006 – CNET Networks, Inc. (NASDAQ: CNET – www.cnetnetworks.com), a leading global interactive media and marketing group, today announced the acquisition of silicon.de GmbH (www.silicon.de), a leading business-to-business information service for information technology (IT) decision makers. The transaction closed on October 1st, 2006. Financial terms were not disclosed.
Headquartered in Munich, silicon.de offers a broad range of online marketing, research and event services that provide technology and business executives with access to vital information, news and analysis, and integrated marketing programmes.
The acquisition re-unites silicon.de with its sister brand in the UK – silicon.com (www.silicon.com) which was acquired by CNET Networks in 2002.
The website is intended to complement CNET Networks’ other leading European brands – ZDNet (www.zdnet.co.uk, www.zdnet.fr, www.zdnet.de), CNET (www.cnet.co.uk, www.cnet.fr, www.cnet.de), and CNET Direct (www.cnetdirect.com) – which provide information and resources that address the needs of IT professionals, business decision makers, and tech enthusiasts.
The silicon.de management team, which includes Jannis Moutafis, managing director; Martin Meyer-Gossner, sales director; and Stefan Huegel, head of product development and marketing, will remain in their leadership roles at silicon.de and will continue to focus on growing the business.
“Our goal is to create and develop information and services that empower businesses and individuals across multiple European markets, and the addition of silicon.de further underscores our commitment to addressing the needs of both our users and our marketing partners,” said Tom Bureau, managing director of CNET Networks in the UK and vice president of European Network Sales.
“For our marketing partners, the addition of silicon.de further strengthens our ability to help them deliver valuable, targeted marketing solutions that reach the most important and influential audiences across Europe,” added Maryann Phillips, vice president and general manager of CNET Networks Deutschland GmbH.
“I am very excited to be part of CNET Networks and look forward to benefiting from its global network of successful interactive media brands,” said Jannis Moutafis, managing director of silicon.de GmbH. “Through the combined strengths of our brands, we’re well positioned to take advantage of the enormous growth in online marketing investments.”
About CNET Networks, Inc.
CNET Networks is a global media company with some of the most important and valuable brands on the Web targeting passionate audiences. The company's brands -- such as CNET, GameSpot, TV.com, MP3.com, Webshots, BNET and ZDNet -- serve the technology, games and entertainment, business, and community categories. CNET Networks was founded in 1993 and has always been "a different kind of media company" creating engaging media experiences through a combination of world-class content and technology infrastructure.
About CNET Networks Deutschland GmbH
CNET Networks Deutschland is a leading German interactive media and marketing group and wholly-owned subsidiary of CNET Networks, Inc. CNET Networks Deutschland currently reaches over 3 million German users each month through its flagship B2B website ZDNet.de (www.zdnet.de) and the newly-launched CNET.de (www.cnet.de) website for consumer technology enthusiasts. CNET Direct provides one-to-one marketing services which include database list rental, email and telemarketing, as well as interactive productions.
About CNET Networks UK
CNET Networks UK is a part of CNET Networks Inc. (NASDAQ: CNET, www.cnetnetworks.com), a leading interactive publishing company headquartered in the US, with offices in 12 countries globally. The UK office was established in 2003. CNET Networks UK focuses on the business technology and consumer entertainment categories through five UK-focused websites: ZDNet UK (www.zdnet.co.uk), silicon.com (www.silicon.com), Builder UK (www.uk.builder.com), CNET.co.uk (www.cnet.co.uk) and GameSpot UK (www.gamespot.co.uk). CNET Networks UK also delivers one-to-one services through its direct marketing arm CNET Direct (www.cnetdirect.co.uk); and events through the European Technology Forum (www.euro-techforum.com).
About silicon.de GmbH
silicon.de GmbH is a leading German online publisher and marketing solution provider in the B2B IT market space. Its website silicon.de (www.silicon.de) is the must-read briefing sheet for senior IT professionals and business decision makers providing breaking news, analysis, interviews and personalized e-mail newsletters. As a marketing solution provider silicon.de GmbH offers a wide range of online marketing, research and event services and integrated marketing programs.