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CHIL Completes Advanced Customer Retention Solution for Orange


providing a powerful new weapon to gain competitive edge in a demanding market place.

London, UK, January 18, 2007 – CHIL announced today that Orange Business Services in the UK is the first organisation to successfully deploy CHIL’s new, ground-breaking Tariff Review Service Solution, enabling them to accurately analyse each of its customer’s usage patterns on-line and recommend the most suitable Orange Business Services tariff plan for them. It is expected to lead to much higher customer satisfaction, lower call centre costs and a significant reduction in customer churn.

The CHIL solution enables proactive reviews as part of the customer’s contract or on demand by call centre advisors. It also now provides Orange Business Services with a highly flexible and scalable platform for further enhancements to customer retention, acquisition and market intelligence.

According to Gareth Williams, Group Manager, Solution Products for Orange Business Services UK, “CHIL’s capabilities have enhanced our ability to provide consistent high-quality advice to our customers. The introduction of such a complex solution to a tight timescale is a testament to CHIL’s deep technical skills, industry knowledge and responsiveness. In our experience, the flexibility of CHIL’s software platform and its ability to manage large volumes of customer data with speed and accuracy places it at the leading edge of software solution providers. Orange looks forward to working with CHIL in the future to introduce more innovative services and solutions.”

Frank Cullen, Chairman of CHIL, commented, “I am delighted with the outcome of the Tariff Review Service deployment. This initiative by Orange Business Services will lead to much higher customer satisfaction, lower call centre costs and a significant reduction in customer churn. Orange Business Services is now able to be even more responsive to changing patterns of customer usage and to anticipate how it can best meet the customer’s new requirements.”

CHIL’s Tariff Review Service is one of a family of specially developed flexible solutions, aimed at transforming the effectiveness and competitiveness of telecom operators’ operations and business support systems (OSS/BSS).

About CHIL
CHIL (Cult Hill Innovation) is a provider of flexible gap solutions for telecoms OSS/BSS, based around the unique technology and approach of the CHIL Platform. Founded in 2002 by industry veterans Peter McClelland and Mark Rigby to address the growing need for adaptable and agile bulk processing, CHIL has a growing portfolio of smart solutions covering a wide range of telecom operator and reseller needs. With offices in Scotland, London and Ukraine, CHIL is well positioned for global growth through product excellence and market demand for its innovative approach.

For more information about CHIL please go to