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IT Europa to launch “8020 Europa” – the first director-level, pan-European ICT channel magazine

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(London, 1 February, 2007) IT Europa, the leading provider of news, analysis and research on the European ICT marketplace, has announced that it will launch a new pan-European channel magazine called 8020 Europa on 1 March 2007. 8020 Europa will be distributed free of charge to 20,000 directors of the top 8,000 European ICT channel organisations. It will therefore offer a unique opportunity for vendors and service providers to communicate directly to key decision-makers within all the major European ICT channels. Between them these 8,000 companies account for more than 80% of the total market in Europe.

8020 Europa represents the ultimate in controlled circulation publishing. All the 8,000 companies to which it is distributed have been individually profiled by IT Europa’s team of multilingual researchers and feature within IT Europa’s range of database reports which include profiles of the top:

• 1500 European ISVs
• 1000 Distributors
• 550 Systems Integrators
• 500 Solution VARs
• 500 PC assemblers
• 500 Retail Channels
• 450 Corporate Resellers
• 500 Network and Telco Specialists

The editorial content of 8020 Europa will address the key issues affecting the European IT market and the primary channels that serve it. Each issue will feature industry and marketing news and track the key developments in terms of marketing, regulations, legislation, finance, recruitment and training. The magazine will also keep track of European developments on a regional basis and cover the issues impacting key sectors such as distribution, application development and services. Each issue will also include a Special Report on a particular sector or technology and a major feature on a particular issue impacting the channel landscape.
Further information about 8020 Europa and its audience can be found at: www.8020europa.com . An electronic version of a pilot issue of the publication, which took the form of a Special Report on Convergence in Europe, can be viewed at: www.nxtbook.com/dal/iteuropa/8020europa/

About IT Europa
IT Europa is the leading provider of strategic business intelligence, news and analysis on the European IT marketplace and the primary channels that serve it. It publishes pan-European newsletters and database reports that provide accurate, authoritative, objective and up-to-date information and enable vendor and channel organisations to increase efficiency and gain competitive advantage.