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Press Release

All new heat radio Launches across the UK

The UK’s First Celebrity Radio station on DAB Digital, Freeview, Sky and online

Tune in from 2pm on Tuesday, September 25th, 2007

heat magazine today announced plans to launch all new heat radio – creating the UK’s first celebrity-focused radio.

All new heat radio will go live at 2pm on Tuesday September 25th and will be available across the UK on DAB digital radio, Freeview channel 714,  Sky, channel 0179 and online via www.heatworld.com/radio.
 
Bringing listeners the sound of heat all through the week, heat radio will play the best music, with up-to-the-minute celebrity news, celebrity take over shows and gossip galore. The heat team will be on hand to break the latest celeb news and there will be hourly news bulletins delivering celeb and showbiz news first. User generated content will be encouraged, with listeners invited to call and text with their famous celebrity ‘spotteds,’ as well as take part in competitions and live events.

A brand new radio studio is being built within ‘heat towers’ with a mission to deliver news to heat radio listeners faster than you can say “Britney’s pregnant”.

Making sure the office day kicks off as it means to go on, Paul Coyte will be presenting the weekday 9am - 12am show. Paul, currently presenting early mornings on Capital Gold, will take a light hearted look at the world of entertainment. Funny and irreverent, the ladies will love him for his wit and the guys will chuckle at his boyish antics. There will be celebrity interviews; plenty of tips on what to do that night and there will be plenty of opportunities for 'at my desk’ music requests.

Rachael Hopper, previously from Heart 106.2 - a regular expert on the showbiz sofa of GMTV, will present the flagship daily afternoon slot from 2pm – 5.30pm. The show will be packed with celebrity news, gossip, guests, competitions and the heat music mix. Each day will have a different theme, with features including: confessionals from the weekend; backstage at ‘heat towers’; listener debates and countdowns to the weekend.

Fresh from his Saturday night Dancex success, Ben Shephard will be joining heat radio to host a weekly review show entitled ‘Hot or Not?’. Ben will be joined by a panel of special guests to give the low down on the latest film and music releases.

Each weekend listeners can tune into ‘Stars on heat’.  Celebrities will be grilled over lunch every Sunday between 12pm and 1pm, starting with comedy double act French and Saunders, who will kick off the celebrity take over shows on September 30th.  Other guests confirmed for the show are pop sensations the Sugababes; Harry Potter star Daniel Radcliffe; comedy genius Alan Carr and the queen of morning television, Lorraine Kelly.

On top of this, a high profile weekly style and fashion show will be presented by heat magazine features editor Lucie Cave and stylist Bronagh Meere.  Each week they will hit the shops to help keep listeners totally up-to-the-minute with the world of fashion and beauty.

Listeners will be able to share their in-depth fashion and style knowledge: from the history of the platform shoe; to the hottest look for festivals; to fashion agony aunt advice to ‘the good, the bad, and the ugly’ as Lucie and Bronagh hit the streets to report on real people’s fashion sense.

Mark Frith, editor of heat comments:
“heat radio will deliver the sound of heat all through the week. Anyone who loves heat will love heat radio. We’ve got some fantastic talent joining us on the station and we just can’t wait to get on air!’

As well as heat editorial staff and station presenters, listeners will also be invited to provide news and content with segments including 30 second ‘spotted’ features and listeners’ ‘claim to fame’ where the public are invited to call up and tell heat radio about the celebrity exploits!

heat radio will be the first in a number of branded Emap lifestyle radio stations. It will be followed by Closer Radio, an extension of Emap’s innovative woman’s weekly Closer magazine, which will launch on the second national digital multiplex next year.

heat radio currently has 224,000 listeners every week (Rajar 15+ Q 1 2007)

Ends.

September 2007