Scaling 1:1 personalization with mobile web solution for product discovery
[NEW YORK - 15 November 2017] - Qubit, the leaders in marketing personalization technology, today announced that ASICS Digital, an ASICS division responsible for the continued development of Runkeeper and other consumer-centric digital platforms, has partnered with Qubit to enhance its mobile web presence.
Qubit Aura leverages the latest in artificial intelligence (AI) to create an app-like shopping experience for small screens. The experience is powered by Qubit’s award-winning personalization platform and brings together programmatic experiences, like social proof and product recommendations, with the latest artificial intelligence technology to create a unique experience for every single ASICS visitor. This also ensures that visitors are immediately shown the ASICS products that are most relevant to them and their needs.
“At ASICS Digital we are leveraging the latest in digital innovation to transform the way we connect with our consumers worldwide,” says Dan Smith, GM of ASICS Digital. “Personalization is at the core of this transformation. Every consumer touchpoint is an opportunity for us to deliver a tailored experience and in turn, deepen our customer relationship. Qubit Aura’s AI-based product discovery platform allows us to rapidly deliver personalized mobile experiences that do exactly that."
When a consumer visits the ASICS mobile website, the site will leverage the Qubit Aura platform to surface an icon that, when tapped, takes users to an integrated discovery environment much like an experience on social networks. These interactions are then collected, analyzed, and used in real-time to create an adaptive product discovery journey which is fully personalized to each ASICS customer.
ASICS has a catalog of thousands of products; with short consumer attention spans and the rise of mobile shopping, it is critical to surface relevant products to aid with the discovery process. Using Qubit Aura, ASICS is working to build a unique experience specifically for mobile.
“ASICS is one of the first brands to utilize Qubit Aura and it’s a clear indication of the way the company is thinking customer-first,” said Graham Cooke, CEO of Qubit. “Qubit Aura has been built with companies like ASICS in mind, whose mission of 1-1 personalization can instantly be achieved with Qubit Aura. With a large product catalog it’s imperative that ASICS can show relevant ranges to customers with only a couple of data points. Qubit Aura will provide ASICS an understanding of their customer they have never had before, and we’re delighted to be with them on this personalization journey.”
Qubit is the leader in delivering highly persuasive personalization at scale. Award-winning brands in ecommerce, travel and gaming work with Qubit to transform the way they understand and influence their customers. Companies like Ubisoft, CafePress, Topshop, Shiseido, Ladbrokes Coral and Emirates are using the Qubit personalization platform to increase revenue, build loyalty and significantly improve their marketing efficiency. Every week Qubit is used to personalize approximately $600 million in online sales. Headquartered in London, the company has offices across Europe and the U.S. For more information, please visit: www.qubit.com
About ASICS Digital
ASICS Digital, a division of ASICS Corporation, is focused on the continued development of Runkeeper and other consumer-centric mobile apps, e-commerce platforms, and technology experiences that bring ASICS to life digitally.
ASICS Digital is based in Boston.
Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. For more information, visit www.asics.com.
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