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ASPIDER-NGI promotion drives Simpel acquisition rate


ASPIDER-NGI delivers targeted promotion that boosts acquisition rates for major European MVNO.

Netherlands & MWC Barcelona: March 2, 2015 - ASPIDER-NGI completed a ‘double-up’ promotion for Simpel, the promotion includes doubling the unit sizes of the bundles. The Simpel promotion was launched this month and has yielded very significant growth in daily acquisition rates.

Simpel is the leading independent sim-only provider in The Netherlands with great offers, transparent pricing, clear communication and full cost control. Simpel provides a new level of transparency by allowing customers to set thresholds and give them real-time control over spending.

Susanne van Houdt, Manager Operations at Simpel stated, “The collaboration and ease of communication with the ASPIDER-NGI team helped to deliver the promo within a very short time frame, and we are seeing great uptake figures.” Jasper de Rooij, Simpel CEO commented, “This was a short time-to-market initiative to support a very complex promotion – the result was a perfect implementation.”

Jan Mooijman, CEO of ASPIDER-NGI noted, "Simpel are one of the most innovative European mobile operators and we are pleased to deliver MVNE solutions that show such significant impact on acquisition.”

ASPIDER-NGI allows mobile operators to engage their customers with compelling service plans, promotions, and innovative content, all designed to build loyalty and increase revenue. All global solutions are delivered as-a-Service to reduce operational costs and reduce time-to-market. ASPIDER-NGI is an operator independent supplier of innovative solutions for mobile voice, data, and content requirements. Services are designed for rapid development of mobile revenue streams where clients use “configure on-demand” IaaS approaches based on ASPIDER-NGI Core Mobile network, OSS/BSS, Care and Billing. Over 100 clients have been launched around the world, from traditional M2M and MVNO projects, to OTT and IoT OEM solutions for consumer connectivity. For more information, visit

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ASPIDER-NGI Press Contact:
Lani Adrich
+1 978 380 8723 

Sarah Stuurman-Vendrig
+31 348 501126