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Press Release

Adam Henson Launches National Campaign to Turn School Food Transparent


Broadcast Opportunity

This Friday, 11 May, at Walsall Academy school in Birmingham, TV presenter and farmer, Adam Henson, is launching his national project to enable every school child across the UK to know where the food on their plate is from.

The project, titled ‘Please Sir! Feed Me Truth’ aims to connect and engage the supply chains behind all school food with what’s on the kid’s plate. It is hoped it will create a generational shift in how the nation engages with and values food provenance.

Henson explains: “The appreciation and understanding of food starts with children simply knowing how and where the ingredients on their plate were produced, but they don’t. They have no idea. Every school dinner has a story to tell - a journey. It leaves a footprint. We need every child to explore it and be inspired and learn from it.”

Adam hopes every school in the country will commit to making their food supply chain transparent, using technology to deliver into school dining rooms the journey of every plate of food.

The project is being operated by Happerley, a not for profit organisation founded by farmers and gaining support from across the food industry to validate the provenance of food ingredients and empower consumers to know where their food is from.

An educational resource is being funded by Midcounties Cooperative that will provide curriculum supports, arrange field trips and school visits. On 11th May, Co-operative Childcare, the UK’s sixth largest nursery provider, will be announcing its commitment for all their nurseries to join this project.

Happerley founder, farmer Matthew Rymer, explains: “The food industry remains one of the least transparent and we are not told the origins of most of the ingredients in our food. Children are particularly susceptible to buying into brands and clever marketing because they do not know or understand better.

"By working through the food chain to engage with and inspire them with the full story of the ingredients that make their school dinners, our hope is we can create a seismic change for the future that impacts positively on their health and nutrition, the environment and sustainable food production.”


Telephone Patrick Evans on 01242 222848 or at for further information and to attend the launch day.

Editor’s Notes
Media Launch Event Day - Friday 11 May 2018

Radio and TV can be facilitated

Walsall Academy School
Lichfield Road, Bloxwich, Walsall, West Midlands, WS3 3LX

A high achieving school in a deprived inner city region.

Adam Henson will be on site all day.

Film and radio opportunities are available on site throughout the day, but especially at children’s breakfast with Adam, and children’s lunch with Adam and fellow farmers, Head of school, pupils etc.

A media conference and Q&A is to be held in the school theatre at 2.30pm.

8.30 am breakfast at 8.35. The restaurant filming -wide shots and set pieces to camera. Rotation of year group is - 8.50 yr 7, 9.05 yr 8 and 9.20 yr10.

9 am Conversations can be held in the hospitality suite with 4 students from yr 7 and 4 from yr 8.

10 am Farm animals arrive for the theatre

10.30 am Year 7 assembly with English team in support. In Geography they will prep the children slightly by doing an intro to get pupils to consider key issues. Key students will be nominated to ask questions.

11.55 am lunch. Filming of shots of food being served. There is 1.5 hours to stage something possibly with Gill Fairclough in the training kitchen. Lunch for guests through the servery and eaten in hospitality.

2 for 2.30 pm Q/A starts with the Press no students present

3 pm or after Press to leave