Navigation MenuRealWire Limited

Delivering Relevance, Releasing Influence

Tweet Facebook LinkedIn
Press Release

Amagi Announces Large Deployment Of CLOUDPORT Channel Playout For Magic Of Cinema


Bangalore January 8, 2015– Amagi, the leader in cloud-based broadcast infrastructure today announced a full-fledged deployment of its CLOUDPORT Edge Playout servers for Magic of Cinema (MOC), a 24x7 Free-to-Air movie channel across 17 digital cable platforms.

Using cloud technologies, Amagi has enabled MOC to launch its channel at a fraction of traditional satellite/fiber infrastructure costs. The entire playout is managed at Amagi’s Data Operations Center in Bangalore, consistently delivering at 100 percent on service level performance. Amagi’s CLOUDPORT edge servers and its cloud-based unified management user interface has dramatically simplified channel playout across multiple cable platforms for MOC.

“We evaluated several platforms and finally chose Amagi for its technology superiority and an attractive PaaS business model. It allowed us to avoid high capital expenditure and upfront investment without compromising on the broadcast quality. As our viewership expanded over time, Amagi helped us scale our business giving us the required flexibility and reliability. Amagi has been a true partner in our growth” said Sricharan Iyengar, CEO of MOC.

Amagi’s CLOUDPORT platform runs on the cloud, with benefits of unlimited storage and accessibility. Amagi has already implemented its cloud technologies in more than 10 countries covering multi-country feeds. The latest deployment of Amagi CLOUDPORT at MOC further validates the platform’s reliability, flexibility and scalability. The platform has advanced features such as dynamic graphic overlays and sub-parting that met MOC’s exacting quality and feature requirements.

“MOC is a fast growing movie channel with a line-up of rich and contemporary content. Amagi’s advanced technology platforms coupled with uninterrupted 24x7 playout and monitoring service has successfully and consistently met MOC’s evolving needs. We are very positive about MOC’s potential and Amagi is fully equipped to support the channel’s growth aspirations” said Srividhya Srinivasan, co-founder, Amagi.

MOC has a wide array of over 1,500 Hindi cinemas, and is available on leading digital cable platforms including Hathaway, DEN, Siticable, UCN and Incable.


About Amagi
Amagi is the world’s largest platform for delivering targeted TV content and advertising anywhere across the globe. Every month, we deliver and play out more than one million advertising seconds and thousands of hours of content for many leading broadcasters. Our patented core technology delivers new market access, content localization, and advertising revenue streams for broadcasters at a fraction of the cost when compared to existing traditional broadcast models.

# # #

Sanjay Kirimanjeshwar