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Amagi Appoints The Rife River Network As Its Global Distributor, Strengthens Market Access


Sales distribution enhancement to cater to the growing demand for Amagi’s cloud-based TV broadcast infrastructure and platforms, worldwide.

Bangalore, October 1, 2014 – Amagi, the leader in cloud-based TV broadcast platforms today named The Rife River Network as its global distributor. Amagi uses its patented cloud-based technologies to create an entire playout management infrastructure, and to localize content and advertisements to suit regional viewer preferences, regulatory or content licensing needs. Amagi’s infrastructure and platforms enable traditional as well as OTT delivery of TV channels, linear and VOD. Amagi has over a 1,000 edge servers installed in more than 10 countries, playing out over one million Ad seconds and 2,000 hours of content every month at SLAs of over 99.99 percent.

Rife River is a global network of veterans of the TV and OTT TV distribution, and playout industries. Rife River’s strength lies in its deep knowledge of current requirements of broadcasters and content owners, understanding of new technology, commercial and other constraints of legacy infrastructure, and great relationships with stakeholders across the entire eco-system. The Rife River Network is currently represented in London, Paris, New York, Dubai and Bangalore.

“Amagi’s technologies have completely changed the way networks approach TV broadcasting, OTT playout and regionalization requirements. Their solutions are feature-rich, reliable, scalable, and cost a fraction of the traditional satellite-based infrastructure. We are excited to take their products, platforms, and services to market” said Bhaskar Mani, CEO of The Rife River Network and till recently Head Global Sales & Alliances at Amagi.

“Viewer preferences are becoming more complex with each passing day. TV broadcasters across the world are looking for reliable means to increase salience, viewership, and profitability while the high CAPEX of setting up new satellite feeds continue to be a barrier.

In this context, Amagi’s solutions are increasingly becoming relevant and therefore the distribution partnership with Rife River is timely and essential to access our customers better. We are confident that this association will enable us to accelerate our expansion and are fully committed to supporting them in every way” said KA Srinivasan, co-founder of Amagi.

About Amagi
Amagi is the world’s largest platform for delivering targeted TV content and advertising anywhere across the globe. Every month, we deliver and play out more than one million advertising seconds and thousands of hours of content for many leading broadcasters. Our patented core technology delivers new market access, content localization, and advertising revenue streams for broadcasters at a fraction of the cost when compared to existing traditional broadcast models.

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Joanne Turner
Proactive International PR 

Sanjay Kirimanjeshwar

Bhaskar Mani