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Amobee Boosts EMEA Region With Appointments of Top Mobile and Digital Advertising Leaders


David Barker and David Long to lead Amobee in EMEA and expanding presence in Germany

LONDON - April 23, 2014 - Amobee, the company defining digital advertising, today announced the appointment of David Barker as senior vice president and managing director for EMEA advertising solutions and David Long as vice president of commercial EMEA. Continuing Amobee's aggressive global growth, the company is expanding its presence into Germany and other key European and Middle Eastern countries. Through this expansion Amobee will bring its market leading technology solutions, including Amobee DSP, Amobee 3D and Amobee LTV to leading advertisers and brands.

David Barker brings to Amobee extensive experience building and growing successful companies in Europe. He will significantly expand Amobee's customer base across Europe starting with the company's new presence in Germany. Barker has held a number of global and EMEA executive advertising positions at Nokia, including Global Head of Channel Advertising and Director of Interactive Advertising. He joined Nokia via the Enpocket acquisition, where he was European Managing Director. Barker has also held a number of board positions at leading advertising industry associations.

David Long, an experienced executive and entrepreneur with a track record for building and managing successful revenue growth for digital organizations in the UK, Europe and the US, will be responsible for business development in the region and driving customer acquisitions with Amobee DSP, Amobee 3D and Amobee LTV. Long previously served as Partner at CE Capital and Close Quarter and is best known as former CEO of Skinkers, a technical digital agency that received investment by Microsoft and was acquired by IMI Mobile.

Both headquartered in London, Barker and Long previously worked together at Hyperlink and joined Amobee with the common goal of bringing the industry's leading digital advertising technology platform to agencies and brands across EMEA.

"We are doubling the size of our business globally year on year, and Europe will continue to be a key region of growth due to our extensive mobile expertise and advanced technology solutions," said Mark Strecker, president and COO of Amobee. "There are no better industry experts than David Barker and David Long to lead Amobee in the next phase of growth and our expansion in Europe and the Middle East."

"I was offered the chance to join a number of mobile businesses, but Amobee presented the biggest growth opportunity in Europe," said David Barker, senior vice president and managing director for EMEA advertising solutions of Amobee. "As the market leader in the UK, Amobee is now looking to increase its revenue with new products. With the expansion into Germany we will continue to hire, and we are confident of our growing DACH region customer base."

"I am excited to join Amobee's leading EMEA team to enable brands to deliver the most innovative digital ad campaigns," said David Long, vice president of commercial EMEA of Amobee. "With Amobee's industry leading DSP, 3D and LTV technologies, we will be in the best position to create captivating campaigns at the best possible price to reach mobile consumers in ways never possible before."

Amobee's leading digital advertising products include:

  • Amobee DSP is the industry's most sophisticated bidding platform that considers a wide array of key targeting attributes to ensure that the right users see the most relevant ads at the right time, at the most efficient bid price.
  • Amobee 3D offers advertisers cutting-edge technology in the form of immersive 3D mobile ads that allow mobile users to engage with products in ways never before possible.
  • Amobee LTV is a lifetime value platform that allows advertisers, publishers and app developers to analyze mobile app user behavior, strengthen user engagement, and increase the overall value of mobile app users by providing promotion, analytics, engagement, measurement and monetization capabilities.

About Amobee
Amobee is defining digital advertising with comprehensive solutions and services for advertisers, publishers and mobile operators worldwide. Amobee technology enables its customers to run targeted, leading-edge mobile-centric ad campaigns on a global scale with unparalleled ROI. Amobee DSP is the industry's most advanced programmatic platform for mobile and digital advertising. The proprietary Amobee 3D platform empowers advertisers to create realistic, interactive 3D ads that allow mobile users to engage with products in ways never possible before. Amobee is a division of SingTel's Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee was named "Mobile Marketing & Advertising Agency of the Year" at the 17th Annual Global Mobile Awards.


Media Contact:
Laurel Davis-Lyons
Jargon PR for Amobee
+44 (0) 7975 919 000