Navigation MenuRealWire Limited

Delivering Relevance, Releasing Influence

Tweet Facebook LinkedIn
Press Release

Amplience raises $37m to fuel global expansion


London, UK, 26th April 2018Amplience, the global leader in cloud delivered Rich Media, Content Management and Asset Management Software-as-a-Service, has secured $37 million Series C funding led by Octopus Ventures, with participation from Columbia Lake Partners.

The funds will be used to accelerate growth by expanding sales and marketing channels in EMEA, the Americas and APAC, and to further invest in the enhancement and adoption of the Amplience Retail Engagement Platform.

The fundraising follows the successful launch of ‘Dynamic Content’, Amplience’s powerful headless and ‘API first’ content production, management and delivery solution. ‘Dynamic Content’ is the first Content Management System (CMS) designed to integrate with retail systems like eCommerce to solve the mobile shopper engagement challenge. Its ‘content first’ architecture enables marketing and merchandising teams to create the high volume of rich content required to power millions of personalised customer journeys. It does so by reducing content production cycles from weeks to hours through implementing lean and agile production methods into the core tools and workflows.

Dynamic Content forms a key component of the Retail Engagement Platform, along with Dynamic Media - which simplifies the management and delivery of image and video media, and the Content Hub - for digital asset management. The platform is completed by two additional modules - Product Configuration, which supports advanced visual product customisation, and User Generated Content which enhances customer journeys with powerful visual social proof in the form of customer produced, shoppable product images.

James Brooke, Founder and CEO of Amplience, commented “We would like to thank our customers, partners and investors for the confidence they have placed in us. 2017 was an amazing year in terms of growth and innovation. No other software vendor is able to provide the range of content production, management and delivery capabilities, from the cloud, that branded manufactures and retailers need in order to compete in a mobile-first world.”

Jo Oliver, Investment Director at Octopus Ventures, remarked that “all Retail businesses are waking up to a new era, one in which the customer is in control. Success demands new content strategies that deepen shopper engagement using richly contextual storytelling and merchandising.” Oliver went on-to-say that “The Amplience team is absolutely focused on the future of content and asset management – and we’re delighted to once again lead the investment round and support their ambitious plans to become the leading platform for brand and retail engagement.”

Craig Netterfield, Managing Partner at Columbia Lake Partners added: “CLP initially invested in Amplience in 2015 because of their excellent products and strong leadership team. Amplience has continued to innovate and win. We are pleased to support their growth with additional capital from our new fund, dedicated to supporting high growth European technology companies.”

Amplience was founded in London in 2008 and has been dedicated to helping branded manufacturers and retailers deliver rich shopping experiences that drive shopper engagement and sales. In 2017, Amplience delivered over 20 significant new cloud-platform features, with no customer down time or upgrade cost. Traffic on the platform scaled significantly, and in November 2017 (Black-Friday-peak), Amplience delivered 171 billion content objects, which at peak was 154,000 requests per a second – supporting over 2 million shopper journeys per hour.

- ENDS -

About Amplience
The Amplience platform signals the end of today's content production and publishing bottlenecks, accelerating processes and transforming assets into reusable, highly engaging digital content that can be delivered consistently across every customer segment, channel and locale.

With Amplience, branded manufacturers and retailers finally have the velocity of continuously fresh content required to convert customers at every point of inspiration, driving higher sales and productivity - all without scaling costs.

More than 200 of the world's leading brands, including Tumi, Crate & Barrel, Shop Direct, Liberty London, Mulberry, Nelly, Otto and Boohoo benefit specialised digital shopping solutions.

For more information on the Amplience platform and the Retail Engagement Platform, including Dynamic Content, please visit

About Octopus Ventures
Octopus Ventures, part of the Octopus Group, is a London and New York based venture capital firm, focused on identifying unique and ambitious entrepreneurs.

To us, Entrepreneurs are the people who create defining moments. Few Entrepreneurs go back to their original investors for their next venture. Ours do. We find being bold and generous - with our time, our attention, our network and our knowledge - works for everyone. We never forget that while we are invested in multiple companies, entrepreneurs are invested in just one.

We invest from £250,000 to £25 million in seed to series B funding and look to follow in subsequent rounds. We share our expertise and advice every step of the way to help our Entrepreneurs take their ideas from inception to international scale-up.

Companies we’ve backed in recent years include Big Health,, Eve, Magic Pony, Secret Escapes, Sofar Sounds, Swiftkey, Swoon Editions,, Zoopla Property Group and Zynstra. Each one unleashed the progress we and our Entrepreneurs knew was there.

We are part of Octopus Group, one of the UK’s fastest growing companies. We’re building businesses to transform markets and customer expectations. We are experts in investments, UK smaller companies, energy and healthcare. We currently manage more than £7.5 billion on behalf of our customers. Octopus Energy, Octopus Healthcare, Octopus Investments, Octopus Labs, Octopus Property and Octopus Ventures are all part of Octopus Group. Visit

About Columbia Lake Partners
Columbia Lake Partners is an experienced team of investors providing growth loans to European technology companies. CLP’s new fund has capacity to finance $250 million with loans up to $10 million per company. For further information please visit

LEWIS for Amplience
+44 (0)20 7802 2626