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Annoushka launches new eCommerce system to extend market reach


Fine jeweller partners with Tryzens to upgrade eCommerce platform using Magento Enterprise to support growth plans

Fine jewellery designer, Annoushka, has launched her new website this week to underpin their plans for rapid growth whilst reinforcing their brand proposition.

Annoushka selected Tryzens - the eCommerce and retail solutions provider - to re-platform its eCommerce system. The new platform will deliver an enhanced customer and brand experience across multiple channels, devices and global regions.

Tryzens recommended Magento Enterprise (1.14) for Annoushka’ s online presence, to provide them with mobile optimisation and best practice in areas such as checkout and local currency transactions internationally.

Tryzens provided specialist consultancy to support the re-platform, including planning, design, build, and implementation, as well as on-going hosting, support and maintenance. Annoushka believes very strongly in the increasing demand for Fine Jewellery and luxury experiences online and wanted to create a website that reflects the creativity of the brand.

“As a design led business we had a very clear vision of the website we wanted to create and the experience we wanted to provide to reflect the personality, warmth and preciousness of our pieces. We see it as essential that our online presence delivers an exemplary customer experience across any device, anywhere in the world that is comparable to that which our clients would receive in our physical boutiques.” Louise Lyons, Head of eCommerce, Annoushka.

“We therefore required a first class web solution including state of the art merchandising, search and analytics tooling to enable us to effectively service our exponentially increasing number of international clients.  The control we will have through the flexible Content Management System will allow us to incorporate the huge amount of creativity that runs through the business in to our online offering. The new Magento site was designed and implemented by our SI partner, Tryzens, and we are confident it will deliver the very personal customer experience that is expected by our clients and that supports our brand values.”

“Luxury brands, like Annoushka, need to deliver a superior international, multi-channel, SEO-optimised and multi-device eCommerce strategy if they want to grow their businesses and take them global,” said Peter Youell, Magento Practice Lead, Tryzens.

“We have designed the new platform with this ambition in mind. From the outset our focus has been on creating a design that reflects the Annoushka brand whilst improving functionality, enhancing SEO capability and enabling the site to have a responsive design that is accessible to all. We expect this solution to pay for itself in the near term and reduce the total cost of ownership for ecommerce ongoing.”


About Tryzens
Since 2004, Tryzens has been trusted by retail’s biggest names to plan, implement and maintain eCommerce and Retail Solutions that drive business performance, and to develop multichannel retail experiences that customers love.

Tryzens helps maximise revenues, streamline operations with its vast retail sector experience and align online trading with broader commercial objectives. Tryzens is trusted by retail’s biggest names to deliver complex, award-winning digital solutions. From Selfridges, Waitrose, Debenhams and John Lewis, to JD Sports, Charlotte Olympia, Austin Reed and Timberland, it has delivered over 100 solutions across the globe. Tryzens has a platform-neutral independent approach working with the world’s leading technology partners (IBM Websphere, Demandware, Hybris, Magento and EPiServer), to develop robust, flexible solutions that will grow with businesses. The company tailors a true ‘best fit’ solution that takes into account existing infrastructures, investment capacity, commercial objectives and growth strategies.

About Annoushka
Annoushka was founded by Annoushka Ducas MBE in 2009. Predominantly 18ct gold and featuring gemstones collected over the years by the designer herself, Annoushka jewellery is designed to be informal as well as formal. Annoushka has two standalone stores in central London and is in every major department store. The Annoushka jewellery range, which first appeared in Liberty's Regent Street store in London, offers timeless, wearable, precious pieces.

For Tryzens:
Niall Moran, David Mieny
T: 020 7388 9988

For Annoushka:
Louise Lyons