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Artesian Solutions Announces Appointment of Max Firth to its Board of Directors


19th April 2018: Leading AI-powered business intelligence service, Artesian Solutions, announces the appointment of Max Firth as a Non-Executive Director, as it moves to strengthen its offering in the risk and compliance market.

Max joins Artesian’s board from Experian. A veteran of risk and compliance, and highly sought-after industry thought leader, Max has held senior positions at Experian and PH Group for over 20 years, most recently as Managing Director of Business Information Services at Experian. During this time he maintained ownership of $100m+ P&L, and was instrumental in leading the business from decline to growth via a global programme of diversification and business transformation initiatives. He has vast expertise in delivering data solutions for businesses spanning all segments from leading banks, telcos and utilities to SME’s, with a deep understanding of compliance and regulatory requirements in customer-centric environments.

Artesian logo
Artesian logo

Andrew Yates, CEO of Artesian said: “I am delighted that Max is joining the Artesian Board. His significant and senior expertise will stand us in good stead as we extend our capabilities into the domain of risk and compliance to drive enhanced value for our customers in the regulated industry space. I look forward to working with Max as we progress to the next stage of our evolution, and feel confident that his expertise will be crucial in enhancing our position and growing our presence in the competitive business intelligence market.”

Max Firth said: “Artesian has established itself as a true innovator in the delivery of data and insight, moving into the risk and compliance space is a logical next step. Artesian continually disrupts the market by taking a visionary approach, investing in R&D programmes that accelerate the use of AI technologies in commercial environments, adapting and responding quickly to opportunities - this sets them apart and creates further competitive advantage. I am excited to have the opportunity to help the team accelerate momentum and achieve their strategic growth objectives.”

For more information about Artesian Solutions please contact
Kelly Prior, PR Consultant
Tel: 07730 572878

About Artesian
Artesian is a powerful AI driven service that equips client facing teams with the resources they need to succeed in a modern commercial environment.

Apps that drive action. MI that measures impact. A service that inspires and coaches. Artesian provides the data, real-time insight and context needed to find customers, create meaningful engagements, sell more and create long-lasting business relationships.

With the use of AI technology layered on top of company information, data and news, Artesian helps you uncover opportunities, build relationships and accelerate deals.

Artesian continually scans millions of online sources for data on markets, organisations, individuals and topics, and uses sophisticated algorithms to filter and transform that information into commercially valuable insights.

With Artesian, you can track your customers, prospects, competitors and partners; spot and capitalise on business opportunities; and manage risks in your pipeline.

Artesian helps drive customer alignment, credibility, competitiveness and client satisfaction.

Artesian is headquartered in the U.K, with offices in London and Winnersh, Berkshire. Headquartered in the US in Boston, Massachusetts.