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Press Release

AsReader CAMERA Type Released


AsReader Europe B.V. announces its newest product today, "AsReader CAMERA Type," a new, International Patent-pending solution, with a combination of next-gen software and a hardware laser-pointer that will alter the world of barcode scanning forever. Featuring high-speed, high-precision barcode reading that uses only the built-in camera of the smartphone with performance that truly holds its own against dedicated terminals.

AsReader CAMERA Type allows smartphones to be used as professional barcode readers with advanced new software and by attaching a laser-pointer/aimer, enabling the user to instantly select just the desired barcode(s).

Attached pointer
Attached pointer

Asterisk, Inc. (headquartered in Osaka Japan, CEO: Noriyuki Suzuki) is the parent company of AsReader Europe B.V. (Rotterdam, The Netherlands) and the creator, developer, and manufacturer of AsReader products which turn smartphones into professional IoT devices, using both barcode and RFID.

This AsReader CAMERA Type product is a software-based barcode scanner for both Apple iOS and Android OS that achieves professional reading performance, comparable to that of dedicated barcode readers.

Released in Summer of 2018, this laser-pointer/aimer attachment allows the user to aim and scan barcodes without looking at the smartphone's screen, allowing a barcode scanning experience similar to that of using a dedicated terminal with super high-speed scans.

Development Background:
Smartphones and tablets have become remarkably sophisticated in recent years. The built-in cameras in smart-devices have developed to the point that some people speculate compact digital cameras may disappear.

Despite physical advancements in higher-resolution (CMOS) sensor performance and the F-stop values of lenses, barcode decoding/analysis software did not evolve at the same rate.

As a result, sites that attempted to use smartphone cameras for barcode scanning were terribly disappointed, stating, "I thought that the smartphone's built-in camera could be used for barcode scanning, but it was useless – it’s far too slow and the reading performance was awful!"

Asterisk therefore set out to meet these needs, relying on its years of know-how from manufacturing automatic recognition equipment. The release of this product is a culmination of more than two years of research and development to deliver an ultra-high-speed, high-quality product. Until now, there were two main weaknesses in using a smartphone's built-in camera for reading barcodes:

1. The slow-speed that images from the smartphone’s built-in camera were processed.
2. The need to look at the smartphone's screen while scanning barcodes.

Ergonomically, it is difficult to scan a target-barcode while looking at the phone’s screen. It is much easier to scan while looking at the item you want to scan with the AsReader CAMERA Type’s laser-pointer/aimer. (International Patent Pending)

AsReader CAMERA Type easily scans barcodes with a smartphone's built-in camera due to these two distinctive features:

1. Ultra-high-speed reading
Existing barcode applications take too long for scans and are difficult to use.

Asterisk spent over two years to develop this new software that can achieve ultra-high-speed barcode scanning from a built-in smartphone camera.

(For example, the analysis time required for scanning a JAN13 barcode is less than 1 millisecond.)

2. Laser-pointer for aiming
Another disadvantage of scanning barcodes with a smartphone's built-in camera is the need for the user to look at the phone’s screen to align the image of the barcode while trying to scan barcodes.

An advantage of the old-fashioned, dedicated barcode readers is that they allowed the user to look at the actual barcode for scanning, not a screen.

In order to solve these issues, Asterisk developed better software and a laser-pointer/aimer module attachment, for targeting barcodes.

Asterisk has been disrupting the dedicated terminal market for years with its AsReader sleds and jackets that turn Smartphones in to professional readers in various fields, including manufacturing, logistics, retail, and healthcare. Now, adding this Camera-type to the AsReader line-up, an increase in utilizing smartphones’ built-in cameras for barcode scanning is expected to increase dramatically worldwide.

AsReader now offers both type of solutions, for various use cases. The barcode readers’ features can be changed depending on the type of attachment that is selected and the specific environment. Different options can include the applications to be used, the type/quality of barcodes in the work-flow, the presence or absence of a physical trigger-buttons, the continuous operation time requirements (battery-life), etc. The end user’s choice between AsReader Sleds/Jackets and Camera-Type will vary, depending upon their own environment and needs.

The AsReader CAMERA Type can also be used “as a set” with a smartphone-mounted RFID AsReader, making it a multi-functional “Combination” device that supports both barcode scanning and RFID reading/writing from one device.

You can see this AsReader CAMERA Type in-person at exhibitions around the world, including CEBIT 2018 in Hanover Germany in June.

AsReader CAMERA Type Overview:
[Product name] AsReader CAMERA Type
[Category] Barcode scanning system of software + hardware pointer module
[Sales] Scheduled for distribution from summer of 2018 (worldwide release).
[Features] Fastest class of software scanner with a Class 2 laser-pointer/aimer module. Capable of scanning poor quality, damaged, and curved barcodes, even in dark environments.
[Supported Barcodes]
1D Barcodes: JAN8, JAN13, CODE39, NW7, ITF, GS1Databar, and many more.
2D Barcodes: QR Codes, PDF417, DataMatrix, and many more.
Simultaneous scanning of multiple barcodes is also possible.

Contact Information:
AsReader Europe B.V.
Stationsplein 45, A4.004, 3013AK
Rotterdam, The Netherlands
Tel. +31 10 808 0488

Corporate Business Overview:

  • Design, development, and sales of Sled/Jacket-type and Gun-type AsReader devices (1D, 2D, RFID, NFC) that are connected to iOS iPhone / iPod touch / iPad and Android OS smart devices.
  • Development of business solutions, focused on mobile devices.
  • Contract development and manufacturing of customized business devices.