Addition of former Codemasters marketer signals a new phase for the marketing of the game and car community.
4th October 2012, - Gateshead, UK - Eutechnyx, one of the world’s leading independent game developers and the team behind racing game and car community Auto Club Revolution, has announced a new addition to its publishing arm. Experienced marketer, Dan Robinson, joins as senior marketing manager and is set to lead the strategic and operational marketing activities for Auto Club Revolution, including worldwide brand management.
CEO Brian Jobling said, “For Auto Club Revolution we’re heavily focused on adding the highest calibre talent to our team throughout Design, Programming, Art, Publishing and critically, Marketing. The addition of Dan Robinson from Codemasters illustrates that philosophy perfectly and we’re delighted to have him on board signalling the start of a new phase in the marketing of the product”.
Robinson brings over 10 years of experience working with consumer, sports and entertainment properties and has built a deep understanding of the racing game genre. He joins Eutechnyx from Codemasters, where he held the role of senior brand manager having spent more than 5 years working on their leading titles, including Race Driver GRID and F1 2012, as the global marketing lead.
Robinson states “I am very proud to be part of what is a hugely talented and focused Auto Club Revolution team, the game that will re-invigorate the racing genre, and more importantly gamers and motor enthusiasts around the world. Bringing the quality and intensity of a console racing game to an engaging community-driven online audience and doing this in collaboration with the motor industry, is something I am extremely excited to be involved in.”
Auto Club Revolution is a free-to-play online racing game and car community built in collaboration with the motor industry. Featuring officially licensed cars from over 50 of the world’s leading motor manufacturers, it delivers a best in class console racing experience’to the free-to-play market while providing a social platform for owning, customising and enjoying cars online.
Current career opportunities are listed here: www.eutechnyx.com/recruitment
NOTES TO EDITORS
About Auto Club Revolution
Auto Club Revolution is a free-to-play online racing game and car community built in collaboration with the motor industry. Featuring officially licensed cars from over 50 of the world’s leading motor manufacturers, it delivers a console quality racing experience to the free-to-play market while providing a social platform for owning, customising and enjoying cars online. The game’s front end is web-based, creating a powerful and flexible social platform for communities of car enthusiasts and racing fans to interact with each other and their favourite motoring brands. The racing experience itself is delivered via a downloaded application (client), built on the world class Eutechnyx-owned racing engine. This combination of web and app. empowers the player to manage their game, garage and network of friends on the web from anywhere, while the downloadable element provides the premium quality race experience that separates Auto Club Revolution from all other games in the sector.
Auto Club Revolution is designed, developed and published by Eutechnyx.
Eutechnyx is the world’s leading independent racing game developer. With a history spanning over 24 years, the studio has won numerous awards for its million-plus selling titles and garnered exceptional acclaim in the business sector. As well as its headquarters in the UK, the company has studios in Hong Kong, Chengdu and Charlotte.
For more information, please visit www.eutechnyx.com.
Auto Club Revolution and Eutechnyx are registered trademarks of Eutechnyx Limited. All rights reserved.