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Press Release

Avaya Redefines Business Communications App Development with Avaya Breeze


Avaya unveils next-generation technology platform to simplify app development and introduces Avaya Snapp Store – the first e-commerce app store for business communications

Guildford, UK; March 8, 2016: Avaya is changing the rules for business communications application development with Avaya Breeze™, a technology platform that makes it easier for organisations to develop the mobile, customer-facing and cloud-migration applications they need to achieve their digital transformation objectives. And with Avaya Snapp Store, Avaya is introducing the first-ever ecommerce app store for business communications, making it even simpler for enterprises to deploy Avaya Breeze applications and deliver unique, compelling experiences.

As organisations today look to evolve digitally and deliver differentiated experiences to their digitally-savvy customers and workforce, IT departments are struggling to keep pace: by the end of 2017, market demand for mobile app development services will grow five times faster than internal IT organisations can deliver them, according to Gartner Inc. With 89% of companies now competing primarily on customer experience, IT executives need to overcome the skills gap and deliver initiatives at customer speed.

Avaya Breeze, the next generation of the Avaya Engagement Development Platform, provides an entirely new way to develop business communications applications, profoundly simplifying application development, while delivering built-in capabilities for enhanced mobile, customer-facing and hybrid/cloud requirements. To make it even easier to create entirely new customer experiences, Avaya announced the Avaya Snapp Store, a focused, ecommerce-enabled marketplace for Avaya Breeze applications, is now officially open for business.

Steve Joyner, Director – Avaya Sales Engineering, Europe, said:
“This game-changing technology is built for digital business where companies need the flexibility, speed and the freedom to easily create unique value for their customers. Avaya is delivering on the promise of open, mobile engagement with a platform that allows companies to easily design and embed applications into workflows via a powerful, simplified, software-defined architecture and infrastructure for communications. Avaya Breeze helps organisations get ahead of the transformation curve and stand out from their competitors.”

With Avaya Breeze, organisations can deliver enhanced business value and execute on their digital strategies by integrating communications and collaboration into workflows, business processes and existing applications. The open framework allows organisations to automate manual processes to improve digital experiences, while workflow-based applications can be created within a matter of hours or days, rather than months. The Avaya Snapp Store provides a delivery mechanism, allowing a single integrated experience via browsers and native smart apps for entirely new customer experiences.

The Avaya Snapp Store is a focused, ecommerce-enabled marketplace for Avaya Breeze applications – or Snap-ins - from Avaya and 3rd party developers. Snap-ins -- easily consumable, prebuilt connectors, fit-for-purpose apps and/or developer code -- enable companies to quickly build workflows, customer journeys and other unique applications. The Avaya Snapp Store makes it easy to find, access and download Snap-ins by simply using a credit card for purchase. Developers can create Snap-ins and be on-boarded in the store within weeks.

Avaya is also helping organisations met changing customer expectations with innovative customer engagement solutions, which can be implemented through a fully hosted or hybrid cloud model to help ease the transition between existing and new technologies for digital businesses.

The Avaya Customer Engagement solutions deliver a flexible, robust foundation provided by Avaya Aura and Elite contact center solutions, now available as a 100% virtualised, 100% software-based platform that eliminates the need for hardware-based media gateways to perform important call center functions. With Avaya Pod Fx, organisations can remove complexity and streamline operations, with a full turnkey solution to run an advanced virtualised contact center.

These innovative solutions build on Avaya’s successful transition to software and services, which made up 73% of revenue in its fiscal first quarter. As the only company specialising in complex business communications, built on open and mobile software platforms, and supported by a robust underlying network infrastructure, Avaya is uniquely placed to help drive customers’ digital transformation strategies.

Gary Barnett, SVP and GM, Avaya Engagement Solutions, said:
“The competitive battleground has shifted, requiring a new type of solution and means to respond to digital customer behavior. Speed is the new currency for business transformation – businesses need to understand, predict and respond to customer needs in less time than it takes for a spark to burnout. Avaya is the only company that can rapidly elevate the customer end game without the disruption typical of massive technical change.”


About Avaya
Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Environment enables third parties to create and customize business applications for competitive advantage. Avaya’s fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services. For more information please visit

Certain statements contained in this press release may be forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these are reasonable, such forward looking statements involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results to differ materially from any future results expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements.

All trademarks identified by ®, TM, or SM are registered marks, trademarks, and service marks, respectively, of Avaya Inc. All other trademarks are the property of their respective owners


Iman Ghorayeb
+971 56 7959234