Navigation MenuRealWire Limited

Delivering Relevance, Releasing Influence

Tweet Facebook LinkedIn
Press Release

BEAUMANOIR partners with SML and pilots item-level RFID to enhance inventory accuracy & customer service within China stores


18th November 2019: SML RFID, a global leader in delivering high-performance RFID solutions for the retail industry, today announced that it has deployed SML’s RFID Inspire™ tags and SML’s Clarity® item-level solutions for apparel organization, BEAUMANOIR group, in a technology pilot aiming to enhance inventory accuracy and store efficiency.

SML RFID has been working with BEAUMANOIR’s Cache Cache brand in China since March 2019. The retailer determined that it needed to improve efficiency around its stock-taking process by reducing the time and labour consumption in addition to improving transparency around existing stock. The retailer was also in need of data-driven analytics to analyse customers’ product preferences. To enable this, SML RFID designed a pilot implementation and deployed RFID across three pilot stores using SML’s Clarity® software suite and ultra-high frequency (UHF) RFID encoded tags.

During the pilot across the stores in China, Cache Cache has seen its stock-taking efficiency increase by 26 times. Overall inventory accuracy reached 98% across all three stores within the short timeframe. In addition, back stock receiving efficiency is now six times faster as a result of utilizing SML’s RFID solutions. Driven by the need to remain competitive and catch up with the in-store customer experience delivered by other retailers in the market, the BEAUMANOIR brand has also benefited from analytics to better understand customer preferences.

Commenting on the project, Jerome CAMBOUNET, CEO of BEAUMANOIR Asia said: “SML’s RFID solutions allowed us to drastically improve store efficiency. From an in-store stock count efficiency improvement of 26 times and an overall inventory accuracy of 98%, I am confident that RFID is one of the technologies that can continue to help us improving store efficiency.”

To facilitate the project, SML RFID worked in partnership with BEAUMANOIR to design and implement a pilot aimed at delivering an enhanced in-store efficiency and collect new customer data to gain insights into product preferences. Following the pilot, BEAUMANOIR will consider rolling out RFID solutions across 20 more of its Cache Cache stores within China.

Matthieu BROUSSIN, Digital Transformation Project Manager, Groupe BEAUMANOIR, Greater China, comments: “We started working with SML near the end of 2018 to pilot in March 2019. While the project is still ongoing, both teams have collaborated as partners where SML has demonstrated its global experience with other retailers to help us simplify the adoption process.”

Commenting on the project, Dean FREW, SML’s CTO and Senior VP of RFID Solutions, says: “We are seeing a consistent trend amongst retailers across the globe, where implementing item-level RFID is helping them innovate and remain competitive within this highly competitive market. Our project with BEAUMANOIR’s Cache Cache brand is a clear example of how retailers can use item-level RFID to improve store efficiency, inventory access and deliver a better customer experience.”


About SML:
SML is a leading technology provider for this New Era in Retailing. As the full-service RFID solution provider and trusted partner to the world’s largest retailers and fashion brands, delivering proven results and rapid ROI’s. SML offers the industry a broad spectrum of cost-effective high-performance certified RFID Inspire™ tags and a global network of encoding solutions to enterprise-class RFID software Clarity® for retail stores throughout the supply chain.

With a presence in over 30 countries, SML is the #1 item-level RFID software provider in the world and has the largest global network of source-tagging service bureaus that enables it to be the leading technology provider - making solutions impactful, scalable and simple. For detail, please visit

About Groupe BEAUMANOIR:
The BEAUMANOIR Group, pioneer and leader of women’s ready-to-wear products in France, operates in 4 brands all over the world— Cache-Cache, Patrice BrĂ©al, Morgan and Bonobo. Cache Cache accounts for more than 1400 shops with more than 500 in France, 800 in China and the remaining dispersed across Europe, the Middle East and Asia. Not only is the Group strong in sales, in 2002 it created its very own logistical services, C-LOG. For detail, please visit