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Beach wear: Sighs of relief as the bikini struggles to keep up

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+214% shoppers for skirted swimsuits, +115% for beach cover-ups

London, 12th May 2011 - Twenga, the online shopping platform with the biggest choice online, has recorded increases in beachwear pointing to the trends that women will be sporting this summer. The good news is that the most popular styles are also the most wearable.

Twenga Logo
Twenga Logo

Visits to skirted swimwear have increased by 214% in the space of a week, indicating that relaxed styles like maxi-dresses and wide-leg trousers will also remain popular. Check patterns are proving more popular than polka dots so far, with preferred colours being turquoise, white then navy.

A 115% increase in beach cover-ups confirms the trend. These are sometimes decorated with sequins or beads, but most commonly in bright, block colours. Red, white then green are the most popular this season.

Even the bikini is losing ground against the monokini, which has seen a 50% increase in visits. White is the most popular colour, followed by darker models, with animal prints such as leopard and zebra almost as in demand as block versions among consumers.

Top 3 women’s swimwear

Increase in visitsMost popular colour
Skirted swimwear+214%Turquoise
Beach cover-ups+115%Red
Monokini+50%White

*Visits for the period 30/04/11 – 06/05/11, compared with 23/04/11 – 29/04/11

About Twenga
Twenga is the open shopping platform with the biggest choice online. Thanks to its proprietary technology, Twenga gathers on its websites all retailers, products and prices it finds on the Web.

Founded in 2006 by Bastien Duclaux and Cedric Anes, Twenga runs 15 sites, including the UK, France, Spain, Italy, Germany, the Netherlands, Poland, Brazil, Russia, the United States, Australia, Japan and China among others, displaying 370 million offerings from more than 180,000 online shops. Twenga’s sites received 45 million visits in November 2010. In the same year, Twenga won the Red Herring 100 Global Award, the Young Technology Leader Award and the Ernst & Young Entrepreneur of the Year Award in the Company of the Future Category.

Website: www.twenga.co.uk/
Facebook: http://www.facebook.com/#!/TwengaUK
Twitter: http://twitter.com/twenga_uk/

For more information please contact:
Jodie Welton at Connected PR
+44 (0)7887 780464
jodie@connectedpr.com