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Bikini bodies: British women let battle begin


+775% searches for exercise balls, sauna belts up 222%

London, 7th April 2011Twenga, the most comprehensive shopping search engine, reveals that fitness equipment, tanning articles and slimming products are gaining popularity as British women are getting ready to brave their summer bikinis.

Twenga Logo
Twenga Logo

Visits for exercise balls have bounced by 775% these last 2 months, alongside other fitness equipment such as sauna belts and mini exercise bikes, which have seen 222% and 196% rises in searches respectively.

The figures show Brits preparing to shine this summer despite some sensitive concerns: searches for Anti-cellulite cream and gel have increased by 91% while slimming gel has seen an 86% rise in visits.  84% more visits to chest firming products indicate that clothes are getting lighter too.

With a 169% increase in searches, pre-tanning care products are this season’s favourites to make up for winter complexions. Tanning oils (+113%) and tanning pills (+80%) are not far behind.

About Twenga
Twenga, the new-generation search engine enables millions of shoppers throughout the world to find what they want, at the best price, from the online shop of their choice.

Thanks to its proprietary technology, Twenga automatically gathers offers from online retailers and displays them in one searchable interface. As a result, Twenga has the most comprehensive listing of online shops.

Founded in 2006 by Bastien Duclaux and Cedric Anes, Twenga runs 15 sites, including the UK, France, Spain, Italy, Germany, the Netherlands, Poland, Brazil, Russia, the United States, Australia, Japan and China among others, displaying 350 million offerings from more than 150,000 online shops. Twenga’s sites received 45 million visits in November 2010. In the same year, Twenga won the Red Herring 100 Global Award, the Young Technology Leader Award and the Ernst & Young Entrepreneur of the Year Award in the Company of the Future Category.


For more information please contact:
Jodie Welton at Connected PR
+44 (0)7887 780464