Navigation MenuRealWire Limited

Delivering Relevance, Releasing Influence

Tweet Facebook LinkedIn
Press Release

Blancco Announces Mobile Diagnostics Innovation to Radically Speed Used Device Processing and Secure Data Erasure

Media
Links

New app-free deep diagnostics and AI-powered screen crack detection create industry’s most advanced, fastest and secure device processing solution

Los Angeles – October 23, 2019Blancco Technology Group (LON: BLTG), the industry standard in data erasure and mobile device diagnostics, announced a major update to its Blancco Mobile Diagnostics and Erasure (BMDE) solution at Mobile World Congress Los Angeles 2019 today, making it the fastest and most efficient used device processing method available for mobile carriers, mobile processors, 3PLs, and device repair and recycling operators. The powerful new features in BMDE 4.1 will deliver never-before-seen levels of speed for diagnosing the condition of the used device and securely erasing data – key benefits in advance of the surge of used mobile devices expected to hit the marketplace as consumers upgrade to 5G-enabled devices.

BMDE 4.1 incorporates multiple performance innovations and end-to-end lean processing capabilities that will fundamentally change the mobile diagnostics and erasure function, increasing the speed and efficiency of the entire diagnostics and erasure process. Processors and 3PLs will now be able to access, evaluate and securely erase personal data from used devices without the need to install a separate app. This will drastically reduce the time required to securely process each device from the current 12 to 15 minutes per device by up to 50%.

Blancco is also introducing new AI capabilities that determine the condition of the device screen more quickly and assesses damage using a cracked glass detection process that utilizes a device’s own camera to look for screen deficiencies. The images are then sent to the cloud where AI technology quickly evaluates the device for cracks and other damage. This new capability will give carriers and mobile device insurance providers the ability to assess the condition of a used device more quickly, as well as improve fraud detection. Not only does the cracked glass detection feature provide a new customer touchpoint for carriers and operators, it also enhances the customer trade-in experience and increases consumer confidence when purchasing second-hand mobile devices.

“We anticipate that subscriber demand for 5G devices will be a major turning point for the new and second-hand smartphone market as consumers who are currently holding out for the new devices take the plunge,” said Russ Ernst, EVP, Products & Technology, Blancco, “In recent device releases, consumers haven’t seen a tremendous amount of innovation in mobile device features that would entice them to upgrade. With the expectations around 5G growing and an increasing number of 5G devices hitting the marketplace, the speed and accuracy of device processing and secure data erasure will be critical to address the upcoming deluge of used devices and an increased risk of data mismanagement.”

According to a recent Counterpoint Research study, 85% of consumers are waiting for 5G to buy a new device. Moreover, the study states that consumers increasingly consider the ability to trade in their old devices at the point of upgrade as they make new device decisions. Over the last 12-18 months, the secondary device market has played a pivotal role in driving affordability for high-end smartphones.

Secure device erasure is a critical part of processing old devices before being resold. With the added speed provided by BMDE 4.1, 3PLs and operators will be able to not only diagnose the health of hundreds of device trade-ins in minimal time, they also can more quickly erase consumer data that remains whether the owner “wipes” the device or not.

Ernst added, “With the diagnostics process becoming increasingly complex and with the tremendous growth of the secondary device ecosystem, it’s more important than ever for 3PLs and processors to maintain consumer trust in the process. Trust is critical for the success of the used smartphone market, and BMDE will speed the diagnostic and erasure process without cutting corners.”

Blancco will be demonstrating the most innovative BMDE 4.1 features at Mobile World Congress Los Angeles 2019 at the JW Marriott in Hall Marriott Stand Studio II.

About Blancco Technology Group
Blancco is the industry standard in data erasure and mobile device diagnostics. Blancco data erasure solutions provide thousands of organizations with the tools they need to add an additional layer of security to their endpoint security policies through secure erasure of IT assets. All erasures are verified and certified through a tamper-proof audit trail.

Blancco data erasure solutions have been tested, certified, approved and recommended by 18 governing bodies and leading organizations around the world. No other data erasure software can boast this level of compliance with the rigorous requirements set by government agencies, legal authorities and independent testing laboratories.

Blancco Mobile Diagnostics solutions enable mobile network operators, retailers and call centers to easily, quickly and accurately identify and resolve performance issues on their customers’ mobile devices. As a result, mobile retailers can spend less time dealing with technical issues and, in turn, reduce the quantity of NTF returns, save on operational costs and increase customer satisfaction.

Additionally, Blancco Mobile Diagnostics solutions empower mobile processors, 3PLs, Recyclers and Repair & Refurbishment Operations to easily, quickly and accurately process used mobile devices to identify any issues and determine overall value. By incorporating Blancco Mobile Diagnostics, mobile processors automate processes, deliver intelligent routing based on device attributes and increase overall efficiency, while driving incremental revenue and profitability.

For more information, please visit www.blancco.com.