Purple, the intelligent spaces company, today announced its collaboration with Unico Data AG as part of a guest WiFi and analytics deployment at various locations on the cableway and mountaintop of Schilthorn, Switzerland.
The famous Swiss peak can be reached by boarding the longest aerial cableway in the Alps and offers panoramic views of over 200 peaks. The summit is also home to Piz Gloria, the world’s first revolving mountaintop restaurant, which was also a James Bond film location in ‘On Her Majesty's Secret Service’.
Purple’s cloud based platform was installed at five cable car stations, Piz Gloria and the other restaurants on Schilthorn and Allmendhubel. The solution adheres to the customer’s core requirements as it complies with regulations around data security and allows them to gather more information about their visitors.
Prior to the launch of the WiFi, a fully branded splash page was developed featuring imagery, logos and a weather widget. This splash page appears when people want to access the network and allows users to log in via Facebook, Twitter, LinkedIn, Instagram or a short form.
Using Zyxel hardware, Purple was officially activated back in January 2017 and the team has already seen thousands of visitors access the WiFi.
In just six months the network has received a significant amount of visitor traction, with almost 18,000 people logging in. 51% of individuals choose to do so via their social media profiles, with Facebook proving to be the most popular platform.
Commenting on the value of the WiFi to visitors, Alan Ramsay, Sales Manager at Schilthorn Cableway, said: “We receive many comments about how great it is to have high speed WiFi at 3000 metres above sea level. In terms of the level of users, we aren’t surprised by this figure as we knew connectivity would be popular at a major tourist location like Schilthorn.”
Visitors typically use the WiFi to upload pictures, post on social media sites and easily communicate with friends and family worldwide.
When customers access the network, they are prompted to ‘like’ the official Facebook page for Schilthorn-Piz Gloria. Since implementing the solution, the Facebook page has received an additional 2,522 likes which is a 28% increase on the total figure before using Purple.
Alan adds: “Free WiFi is a standard offering these days in the tourism industry, by enabling visitors to access social media and post about their experience it helps us to advertise Schilthorn through various social platforms. WiFi also provides our international clients with a way of keeping in touch with home and friends, which in turn improves the customer experience.”
Gavin Wheeldon, Purple’s CEO comments: “I love hearing about the weird and wonderful sites that Purple has been deployed at. As a James Bond location which is also home to one of the world’s longest cable cars and the world’s first revolving mountaintop restaurant, it is no surprise that visitors flock to Schilthorn and that thousands are using the WiFi. It gives me great pleasure to know that our solution is helping to improve the visitor experience and increasing social engagement.”
About Purple: https://www.purple.ai
Purple’s solution allows businesses to monitor their physical spaces and actively promote their brand, while providing valuable insights into customer behaviour within venues.
With over 20 million users across 125 countries, Purple works with a range of brands and venues, including Legoland, Jaguar, United Wireless Arena, City of York, TUI, Centurylink, Outback Steakhouse, Pizza Express, British Land, Merlin Entertainments Group and the Indiana Pacers.
It has a global agreement in place with Westcon Comstor, in addition to an active reseller base of over 1,200 in 102 countries. Purple employs over 100 full time staff and currently has offices in the UK, US, Spain, Australia, Singapore and Chile, with more offices planned.
Purple is experiencing growth in multiple sectors, including hospitality, where people have time to spend online; in retail, where footfall tracking is essential; in healthcare, offering transparency around service and communication; and in entire cities moving towards the Internet of Things.
Purple divides its offering into two specific segments; WiFi Solutions and Location Services. Free and Enhanced licenses are available for both WiFi Solutions and Location Services.
Purple WiFi is the well-established guest WiFi, analytics, and marketing product.
Key features include:
- Splash Pages - Create branded splash pages with our drag and drop editor
- Email & SMS - Send emails & SMS based on demographics and behavior
- Reviews - Connect review platforms and send feedback requests
- Content Filtering
- Bandwidth Management
- Reporting and Insights
Purple Location is a location based services product that works to actually pinpoint devices within physical spaces. Key features include:
Proximity Marketing - Zone Flow, Journey Management
- Moving Venues - For Public Transport
- WiBeacons - Location Hardware
Lloyd Gofton - email@example.com - +44 (0)7919 353 484
Justine Holman - firstname.lastname@example.org - +44 (0)7808 608416
Catherine Goddard – email@example.com - +44 (0)7720 635048