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Press Release

“Cancel Valentine’s Day” say a 3rd of UK singles, and as many as 40% of young British men

According to the same survey 56% of UK singles feel bullied into finding a date for Valentine’s Day, and only 22% think they will actually have a date.

The survey of 1000 UK commissioned by dating website, showed that most singles in the UK feel under significant pressure to have a date at Valentines, with only one in five actually expecting to have a date this Valentine’s Day, a value that shrinks to only 15% of women who answered.

For those of us a little black e-book bursting with potential dates Valentine’s Day might be a date night like any other, or even an occasion we feel confident enough to skip altogether. For those of us with significant others there can be stresses such as “where to go for the evening”, “how to find a babysitter “or “what gift to buy”, but for many single people (who are around a third of the adult population according to the Office for National Statistics) it seems that Valentine’s Day is a source of tremendous social and familial pressure.

The extent of the pressure was made clear in the survey (commissioned from, which went on to ask whether respondents would like to cancel Valentine’s Day altogether. Almost a third of respondents said they would. Perhaps because much of the responsibility requesting, arranging and paying for a date still falls on men, they were especially in favour of cancelling it, with 40% of men under 30 wanting to call the day off.

In a follow up survey singletons were asked to identify sources that contributed to the pressure. Of those who felt pressured, almost 30% blamed the media, but most people felt that friends (40%) and wider social pressures (a whopping 71%) were mostly responsible.

Interestingly women felt less pressure than men from friends and family and almost no pressure at all from workmates with only 3.5% of women feeling any pressure from their colleagues at work, compared to almost 20% of men. Women however felt even more societal pressure (82% compared to 61% of men).

Karen Couper, the Marketing Director at HitItOff said “This is a great time to be single with so many more opportunities for finding a date than ten years ago, but that just makes it all the more upsetting to be alone on a day like Valentine’s day.”


Is there too much social pressure to have a date on Valentine's day?Percentage

Would you cancel Valentine's day if you could?Percentage

Do you expect to have a date this year on Valentine's day?Percentage

Do you expect to have a date this year on Valentine's day?MaleFemale

Where does that pressure come from? (choose up to three answers)Percentage
From friends.40%
From family.22%
From work mates.12%
From society generally.71%
From the media.28%

About HitItOff
HitItOff is a new kind of multi-channel dating site. Most dating site members are over 30 and many have kids, careers that are important to them, many are divorced or have issues such as weight problems. HitItOff has created different channels reflecting these needs and issues allowing people to find partners that understand the circumstances of their lives first hand, giving couples a great foundation for a relationship.

PR – / 07584 709 020
Marketing Director - Karen Couper