London. New York. (10 September, 2018): Celebrity Intelligence, the leading platform for brand and talent partnerships, has today announced a new name, rebranding as Influencer Intelligence, as it merges with sister company Econsultancy, a leading exponent of digital marketing excellence.
Jane Turner, Managing Director at Centaur Media, the parent company for the two merging entities said: “The merger has created a powerhouse for delivering integrated marketing solutions enabling professional marketers to more effectively drive digital communications and leverage the emerging power of real verified market influencers. It’s an exciting time for Influencer Intelligence as we continue to innovate in response to the rapidly evolving digital landscape. Our clients will have much to benefit from the tremendous opportunity our new influencer solution coupled with Econsultancy’s digital capability offering unlocks for them.”
Influencer Intelligence’s new immersive and insightful proposition allows marketers to adopt a more analytical and considered approach to influencer marketing which is more reflective of the changing expectations from a generation of digital-born consumers who prefer relatable, more authentic content delivered via the brands and media they trust.
“From social engagement performance, personal interests, personality archetypes and detailed audience data for each of the 100,000 talent profiles featured on the platform, to the more bespoke project support from the company’s Advisory service, the new Influencer Intelligence is designed to help marketers deliver authentic, transparent and tailored campaigns that resonate with target audiences and better deliver on any campaign ROI” said Megan Falconer-Taylor, Product Director of Influencer Intelligence.
The new brand identity, along with the diversified and competitive product offering, reflects Influencer Intelligence’s continued commitment to provide the very best data, insights and intelligence to drive the talent marketing industry forward.
About Influencer Intelligence
Influencer Intelligence is a powerful data intelligence tool that combines the knowledge and insights marketers need to deliver a successful celebrity and influencer marketing strategy.
From emerging talent to mainstream tastemakers, Influencer Intelligence helps businesses worldwide to discover and connect with only the most relevant celebrities and influencers.
For more information, please contact:
Priyanka Mehra-Dayal, Senior Content Marketing Manager, Influencer Intelligence