Chivas Regal 25, the world’s original luxury whisky, was one of the official suppliers to The Great Gatsby film premiere party on the Opening Night of the 66th Festival de Cannes. Marking a fifth consecutive year as official sponsor to the festival itself, Chivas Regal 25 has a heritage of luxury and exclusivity, making it the perfect drink to toast the silver screen legends and the glamour of the world’s most prestigious film festival.
To celebrate the launch of The Great Gatsby at the exclusive Cannes film premiere party, Chivas served a bespoke menu of themed cocktails, named after the well-known characters in F. Scott Fitzgerald’s iconic story. Celebrating the opening of the 66th Festival de Cannes, the event is set to be the pinnacle of the festival program and a sensational night of 1920s glamour.
In addition to this event during the festival, Chivas will also host more than 75 VIPs from around the world as part of a unique 24-hour VIP experience that celebrates the legendary glamour of Cannes and Chivas Regal 25. Guests will enjoy a night at the iconic Grand Hyatt Cannes Hôtel Martinez, a red carpet makeover at the Chivas Regal Salon 25, a view of Cannes from the harbour aboard the Chivas 25 Yacht as well as entertainment at Bar 1909 in Chivas House on the legendary Croisette. Guests will also be treated to a private dining experience at two Michelin starred La Palme d’Or where they will enjoy a bespoke tasting menu, pairing Chivas cocktails with the finest seasonal French Cuisine, created by Chivas Global Brand Ambassador Max Warner and chef Christian Sinicropi.
James Slack, Brand Director, Chivas Regal said: “We are absolutely thrilled to be part of The Great Gatsby film premiere party at Festival de Cannes as part of our whole program. Our Global Brand Ambassador, Max Warner, has been working to create a bespoke menu of Gatsby-themed cocktails that we served at the party in honour of this event. As a brand that was born in the time of Gatsby, it is fitting for us to celebrate this look back in time with the cast of this iconic film. This should be another legendary year at the festival and we are excited to be part of it again.”
Chivas Regal 25 - the pinnacle of the Chivas range - pays homage to the world’s first‐ever luxury whisky, the original Chivas Regal blend, shipped from Scotland to New York in 1909. Enjoyed today by elite tastemakers around the globe, it is a unique blend of the finest whiskies, aged for at least a quarter of a century.
Dating back to the 1940s, Festival de Cannes is today considered the most iconic and glamorous film festival in the world.
Warner Bros. Pictures presents, in association with Village Roadshow Pictures, in association with A&E Television, a Bazmark/Red Wagon Entertainment Production, a Film by Baz Luhrmann, “The Great Gatsby.” The film will be distributed in 3D and 2D by Warner Bros. Pictures, a Warner Bros. Entertainment Company, and in select territories by Village Roadshow Pictures.
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For more information, please contact:
Jennie Norrish, Head of PR – Chivas Brothers
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Notes to Editors
Chivas Regal is now in its fifth year as official partner of the Festival de Cannes – the most exclusive and celebrated international film festival.
About Chivas Regal
Chivas Regal is a truly global brand, selling 4.8 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.
To celebrate its fifth year as official partner of the Festival de Cannes, on the 18th May Chivas Regal will launch the world’s first website to take users on a fully interactive virtual VIP journey through the world’s most prestigious film festival. To experience the Legend of Cannes, from the 18th May guests can visit www.chivas.com/cannes