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Christmas 2010: Online shopping more popular than last year

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British high streets – tiring and stressful - European study reveals why Brits lead the way with online shopping this Christmas

London – 28th October 2010. Twenga, the new-generation shopping search engine, has analysed online buying behaviour across six European countries, including the UK. The figures show that while the motivation to shop online this Christmas differs from country to country, online shopping over walking the high streets is the preferred method by all.

Twenga Logo
Twenga Logo

The vast majority (91%) of British respondents choose online shopping because they like to be able to shop at any time, night or day, and 88% enjoy having presents delivered directly to their home. British respondents also think shopping online is cheaper (84%) and 83% feel it is less tiring and stressful than physically going to the shops. Two other online shopping perks noted by the Brits is having gifts delivered directly to their family or friends (60%) and the ability to shop while at work (41%).

UK compared to rest of Europe:

Online Shopping…

UKEurope
Can be done any time, day or night91%87% 
Means I can have presents delivered to my house88%84% 
Is cheaper84%74% 
Is less tiring and stressful than going to the shops83%77% 
Offers more choice83%75% 
Is quicker78%74% 
Means I can have gifts delivered directly to my family or friends60%57%
Means I can have gifts wrapped before delivery52%57% 
Means I can shop while at work41%49%

*Based on 3,013 Internet users

Online Shopping Grows in 2010
The volume of online Christmas shopping is increasing in all regions, but more in the UK than anywhere else where the majority of Brits are planning to buy more online with a growth of 61% compared to Christmas shopping in 2009.

United Kingdom

61%
Germany59%
France53%
Italy49%
The Netherlands44%
Spain41%

*Based on 3,013 Internet users

Methodology
Twenga asked over 3,000 European Internet users about their Christmas spending budgets for this year and how they intend to spend it. The study by Novamétrie was conducted online for Twenga between 27th September and 7th October 2010 using a representative sample of 3013 European Internet users from the United Kingdom, Germany, France, Italy, Spain and the Netherlands.

For more information please contact:
Jodie Welton at Connected PR
+44 (0)7887 780464
mailto: jodie@connectedpr.com

About Twenga
Twenga, the new-generation search engine enables millions of shoppers throughout the world to find what they want, at the best price, from the online shop of their choice.

Thanks to its proprietary technology, Twenga automatically gathers offers from online retailers and displays them in one searchable interface. As a result, Twenga has the most comprehensive listing of online shops. Its search results are objective and not biased by commercial relationships.

Founded in 2006 by Bastien Duclaux and Cedric Anes, Twenga runs 15 sites, including the UK, France, Spain, Italy, Germany, the Netherlands, Poland, Brazil, Russia, the United States, Australia and India displaying 280 million offerings from more than 130,000 online shops. Twenga’s sites receive 40 million visits per month. In 2010, Twenga won the Red Herring 100 Global Award, Company of the Future Award for the Parisian area, the Young Technology Leader Award and the Ernst & Young Entrepreneur of the Year Award in the Company of the Future Category.

Website: www.twenga.co.uk/
Blog: www.twengablog.com/
Twitter: http://twitter.com/twenga_uk/